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SIA’s Nordic Demo Gathers Top Brands, Retailers at Devil’s Thumb Ranch


WASHINGTON, DC (December 16, 2011) – On January 30-31, SIA’s Nordic Demo will play host to retailers from across the globe at Devil’s Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year’s Nordic Demo was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil’s Thumb.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” added Brown.

SIA Nordic Demo from SnowSports Industries America on Vimeo.

This year’s Nordic Demo will feature more equipment, brands, models and sizes than any other demo in the country. During the two-day Nordic Demo, retailers can also attend seminars and events to network and share ideas with like-minded retailers from around the country.

“SIA stands out as the best Nordic Demo for the industry we have ever attended.  The dealers who attend assure us that this is an invaluable event for determining their buying decisions for the coming year,” said Rick Halling, National Product Manager, Atomic.

Current list of Nordic Demo exhibitors:
Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

“We’re bringing state of the art ski and boot technology for testing – retailers won’t want to miss out,” said Steve Kvinlaug from Alpina Sports.

To register for the SIA Snow Show or Nordic Demo, go-to: For more information on the Nordic Demo, please visit or contact Reese Brown at