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SIA’s Snow Show Preview and The Guide Available Now


January 7, 2013

SIA Snow Show


This week, the snow sports industry will have access to two great publications for planning their Snow Show days and nights – SIA Snow Show Preview issue and The Guide. Both publications will help attendees get properly prepped for the upcoming 2013 SIA Snow Show (Jan. 31-Feb. 3) and SIA Sourcing Snow (Jan. 30-Feb. 1) at the Colorado Convention Center and On-Snow Demo/Ski-Ride Fest (Feb. 4-5) at Winter Park and Devil’s Thumb Ranch.

“Reading through the Snow Show Preview and The Guide got me excited for the 2013 Show in January – they’re both great resources for making plans and getting the most out of those busy days in Denver and the On-Snow Demo,” commented David Ingemie, SIA’s President.

Member-owned, inspired and dedicated exclusively to snow sports, the SIA Snow Show is the industry’s largest annual global gathering. It’s where the most influential and visionary brands connect with leading retailers and resorts to unveil innovations, exchange ideas and build solid relationships that shape the industry.
SIA Snow Show PreviewSIA Snow Show Preview
Offering state-of–the-industry analysis and previews of emerging trends, the SIA Snow Show Preview was mailed to 12,000 retailers, sales reps, executives and industry VIPs plus sent electronically to another 30,000. View the digital version here.

Once the Snow Show kicks off, the Snow Show Daily staff will produce the official on-the-floor source for news, analysis, and event coverage. Available onsite, the Show Daily is also delivered each morning to Show attendees’ hotel rooms, sent out electronically to the snow sports industry/media and mailed out to retailers unable to attend the Show.

A new On-Snow Demo Guide will be available at the Show providing resources for navigating the On-Snow Demo/Ski-Ride Fest and to serve as a Demo guide for the regional on-snow demos.

The Guide

A custom co-branded pre-show publication built by TransWorld Business for the snowboarding community, keeping core snowboard retailers needs top of mind, The Guide provides pertinent Show information, new trends, editor’s picks, up-to-date research, feature articles, travel tips and more.

The Guide was distributed both in print and digitally to over 30,000 ski/snowboard shops, manufacturers, executives, media, and SIA members. The digital edition is available online at via a browser-based reader, and additionally, on its own iPad App, through TransWorld’s proprietary iPad magazine platform at no cost. Hard copies will also be available onsite at the SIA Snow Show.