January 16, 2014
November snow sports retail sales increased 13% in units sold and 14% in dollars compared to the month of November 2012. Sales reached $1.2B season to date (August to November), $83M more than was spent at retail through November last season. This is a welcome turn-around early in the holiday shopping season after two seasons of sparse snow and warmer than average temperatures in November. In fact, the National Climate Data Center reported that average temperatures in the contiguous U.S. were below the 30 year average and there were nearly three times as many record cold daily highs and lows in November. In late November (measured on November 27th), 36% of the contiguous U.S. had snow cover compared to 20% in November 2012. This led to early resort opening in November; in fact, many had the earliest opening dates in more than a decade. Colder temperatures, snow, and an opportunity to enjoy skiing and snowboarding early combined to drive the snow sports market in a decisively positive direction.