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SnowSports Industries America Trade Show Hints At Next Season’s Ski Gear

02/02/2012

By: Catherine Tsai
Huffington Post
February 2, 2012

DENVER — One of the best previews of what snow-sports manufacturers have for next ski season comes at the annual trade show thrown by SnowSports Industries America, whether it’s a new line of skis or off-the-wall inventions like light-up snowboards.

Here’s a look at some of what some of the 900-plus brands at the SIA Snow Show this past week had to offer:

_ CAMERAS – More skiers and snowboarders have been strapping cameras to their torsos or attaching them to helmets to capture action shots. This spring, GoPro will release a Wi-Fi BacPac that attaches to the back of a camera, allowing it to be controlled from a remote control worn on the wrist, or from a smart phone or device. That means kids riding through the halfpipe with cameras on their helmets could have their parents or buddies on the sidelines choosing when to snap the best shot.

_ NIGHT RIDER – Glowboardz LLC has embedded lights in the bottom of snowboards so they light up the snow when you ride at night. It’s patented.

_ AS GOOD AS IT LOOKS – Skilogik has gotten attention for its artwork done not with paint or inks but by using different types of wood. The young company has won awards for their skis’ performance so that company founder David Mazzarella is proud to say his products – with art designed by his wife, Mariella – ski as good as they look. For next winter, Skilogik debuts the Spinster terrain park ski with thicker edges along the edges under the foot for riding rails. The lightweight tips are designed to make it easier to spin. SIA lists Skilogik as among the top five brands with the highest growth in the last year.

_ AS GOOD AS IT LOOKS – Skilogik has gotten attention for its artwork done not with paint or inks but by using different types of wood. The young company has won awards for their skis’ performance so that company founder David Mazzarella is proud to say his products – with art designed by his wife, Mariella – ski as good as they look. For next winter, Skilogik debuts the Spinster terrain park ski with thicker edges along the edges under the foot for riding rails. The lightweight tips are designed to make it easier to spin. SIA lists Skilogik as among the top five brands with the highest growth in the last year.

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