March 27, 2014
As always, Stylesight’s F/W 15 Color and Megatrends Seminars were a standing room only affair at the 2014 SIA Snow Show. Every year, fashion trend forecaster Stylesight partners with us to give an overview of the trends that emerge at the Show and influence the upcoming season’s offerings. 2014 was no different, as the packed room gathered to hear Stylesight active editor Erin Minturn’s insights on Fall/Winter 2015.
“At Stylesight, we attend SIA to get a sneak peek at the most cutting-edge product in the snow industry,” Minturn commented. “We focus on key emerging trends such as the evolution of plaid in snowboarding, as well as technical and gear trends like split boards and new goggle innovations. Partnered with our Megatrends report, this guide is essential for buyers and brands across the active industries,” she said.
“We always make the time to attend the Stylesight presentation during SIA,” said Leslie Pyfer at Dakine. “It’s nice to see a trend site taking the time to research trend information that really pertains mostly to the Action Sports market. I really enjoyed their take on the Cultural Points pertaining to Action Sports, and my favorite part of the presentation was the information they shared about what some of the companies are doing within action sports to empower women.”
Minturn presented the crowd with Stylesight’s four themes for Action Sports in the 14/15 season: existence, essence, confluence and dissonance. Within these themes, the color palettes that are on the rise for next season are “Arctic Volcano” with icy greens and blues contrasted with deep blacks and grays; “Wild Woods” featuring smoked browns, khaki greens, whites, and mineral grays; and “City Tribal” with vibrant curries and paprikas.
Get a closer look and translate these fashion terms into a mental picture by downloading the entire seminar as well as the Stylesight Trendboards. The Styelsight Trendboards highlight all the emerging trends that were on display at the 2014 SIA Snow Show for both the skiing and snowboarding markets, and include insights on all categories including hardgoods, apparel and accessories. The seminar and Stylesight Trendboards downloads are available at SIAsnowshow/stylesight. In addition, you can always refer back to the Stylesight Trendboards on Snowlink.com this fall and at SIAsnowshow/stylesight.