By: Ryan Dionne
February 20, 2012
From long tradeshow days and late-night meetings to ripping pow and designing next year’s gear, one thing is clear: We’re all in this industry because we love it.
So in the spirit of Valentine’s Day, Skiing Business caught up with a variety of people from across the ski industry, and asked one question:
Why do you love working in the ski industry?
“They say if you love what you do, you never work a day in your life. That rings true for a lot of us, it’s not really work, it’s hanging out with some great people and talking about something we all have a passion for.” — Jim Blue, Scandinavian Ski and Snowboard Shop
“I love working in the ski industry because I spend more time on the mountain than I do in the office!” — Caitlin Martz, Canyons resort
“Incredible people, stunning places, inspirational feats, endless potential. Coolest (pun intended) industry out there, hands down.” — Laura Schaffer, Mountain Hardwear
“I know most people will say the perks of shredding fresh powder or getting first tracks, which are all fine and dandy, but what I love most about the ski industry is the people. It’s hard to consider this ‘work’ when you get to make new friends while doing business and represent products you are passionate about and believe it. That and playing GNAR with my buddies on a work trip.” — Seth Beiden, CamelBak