By: TransWorld Business
December 21, 2012
SnowSports Industries America (SIA) and TransWorld Business have partnered for the second year in a row on The Guide, creating the popular pre-show publication for its annual SIA Snow Show and built specifically for the snowboarding community. The Guide continues to offer better engagement for the snowboard industry, and more specifically, core snowboard retailers, with pertinent show details including new trends, up-to-date research, feature articles, travel tips, and more.
“The Guide is designed not only as a sneak peek of next year’s gear and a forum for issues facing the snowboard industry, but it is also a personal travel guide for retailers coming out to the show,” says TransWorld Business Editor in Chief Mike Lewis. “SIA is where next season begins for retailers, and our goal is to ensure they get the most out of the show. Partnering with SIA once again on The Guide was a great opportunity to share ideas and insights with the specialty retailers who are the foundation of the sport.”
The custom publication, featuring 20 pages of highly informative snowboard industry content, will be distributed both in print and digitally to over 30,000 snowboard shops, manufacturers, executives, and SIA members prior to the show, which runs from January 31 through February 3 in Denver, Colorado, and February 4–5 in Winter Park, Colorado. The digital edition will be available online at siasnowshow.com and transworldbusiness.com via a browser-based reader, and additionally, on its own application for the iPad, through TransWorld’s proprietary iPad magazine platform, and downloadable at no cost to the consumer. Hard copies will also be available on-site at the SIA Snow Show.
“This time of year we realize the entire industry has so much going that we try to provide tools for getting the most out of their SIA Snow Show experience,” comments SIA President David Ingemie. “The Guide is one of those tools that gives a great picture of what’s on tap for the Show, so you don’t miss a thing.”
To get your hands on The Guide, and for more updates on all things 2013 Snow Show, go online to siasnowshow.com.
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