December 20, 2012
By: Editors of Boardistan
Stainless steel water bottle maker Mizu has announced today (December 20, 2011) that Ride Snowboards co-founder Tim Pogue is their new CEO, according to Mizu’s Jussi Oksanen.
“We’ve built the Mizu brand on a strong foundation in action sports with several industry partnerships and new pro bottles,” said Mizu founder, Jussi Oksanen. “Tim’s extensive experience with brands like Mizu will help us take the company to the next level in 2012.”
Sounds like exactly what the company needed. Follow the jump for the official word.Encinitas, Calif. – Dec. 20, 2011 – Mizu announced today that long time action sports entrepreneur, Tim Pogue, has joined the Mizu team in San Diego as CEO and president. Over the last 20 years, Pogue managed consumer brands from recent marketing and licensing work with the Bob Marley brand, to pro athlete management at Burton, to product development and business operations as president and co-founder of Ride Snowboards.
“Mizu is the real deal – an athlete-driven brand led by industry pros with a global mission to eliminate the use of plastic bottles,” said Pogue. “It’s the first water bottle brand geared to the action sports community, and with that I see an amazing business opportunity.”