SIA's Latest

Vail Resorts Echo and Chaos Headware receive SOS Outreach’s Social Impact Awards


By: Summit Daily
February 18, 2014

SOS Outreach held its fifth annual Youth Summit during the Snowsports Industries America Snow Show in Denver earlier this month, recognizing corporate contributions to youth development.

This year, SOS presented its Social Impact Award in Youth Development to Nicky DeFord, of Vail Resorts Echo, and Chaos Headware. The recipients were chosen not only for helping SOS Outreach in years past, stated a news release from the organization, but also for continuing to positively affect the communities they serve.

The Youth Summit commenced with opening remarks from SIA president David Ingemie, who highlighted SOS’s impacts throughout the nation. By the end of this winter, the organization will have served 3,700 at-risk youths across 22,000 program days at 32 mountain resorts. Ingemie said that SOS is teaching these students to extend their compassion into their communities.

A quintessential example of an individual who is positively affecting the lives of others is Kevin Pearce, the event’s keynote speaker. Pearce recently showed his film “Crash Reel” at Beaver Creek’s Vilar Center, depicting his rise to snowboarding stardom and prolific rivalry with Shaun White. Pearce’s career was stifled when he suffered a traumatic brain injury while training for the 2010 Olympics. After being in a coma for a week and having to relearn most ordinary things, Pearce is now spearheading the “Love Your Brain” campaign, promoting helmet awareness around the globe. According to SOS, Pearce’s story is one of immense courage, making him a natural spokesman for the organization’s mission and core values. As he said during his speech, “When you fall, you get back up.”

Read more