SIA's Latest

Verde Brand Communications Presents Marketing of the Backcountry at SIA


By: Verde Brand Communications|
January 22, 2014

Panel discussion at SIA explores the industry’s marketing of the backcountry #SIABC

Durango, Colo. (January 21, 2014) – Backcountry use has significantly increased in the last few years and manufactures, film makers and photographers are marketing the access and avalanches without a standard or consistent message.

During SIA, athletes, filmmakers and manufacturers will come together for an open conversation on marketing the backcountry. Moderated by Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications, the panel discussion takes place January 30th at SIA in Denver, Colorado.

Kristin Carpenter-Ogden, Verde Founder and CEO, stated, “Marketing the backcountry is an important topic to our industry and yet not discussed among colleagues. I am thrilled that Verde has the opportunity to moderate a well-informed panel and open this dialogue to the manufacturers, retailers and sales force at SIA.”

The panel includes: Tim Petrick, President K2; Devon O’Neil, journalist; Steve Jones, TGR Co-Founder, Executive Producer, Director; Jennifer Brill, owner of Silverton Mountain; Sam Bass, Editor-in-Chief of Skiing Magazine; Chris Davenport, athlete; and Ian Reid, Director Sportif Apex Mountain Products.

Read more