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Winter 2011-12 Recap With SIA’s Rockies/Central US & Canada Sales & Marketing Manager @RKennedySIA


By: Reddy Kennedy
SIA Rockies/Central US & Canada Sales & Marketing Manager
May 11, 2012

As we all know the winter of 2011-12 will go down as one of the least memorable in the last 20 years based on the SIA RetailTRAK Numbers and the NSAA Skier Day numbers just announced at their annual meeting. People bought less apparel and gear and purchased fewer lift tickets.

Here at our house we did buck the trend when it came to outfitting the family; two of us got new ski boots, everyone got new outfits (tops and bottoms) plus there were some goggles and gloves in the mix as well.



As for getting out on the hill, I got to more resorts in Colorado than I might usually have but had no out-of-state trips this winter. I had good days in Aspen, Breckenridge, Winter Park, Steamboat and Vail for work trips and additionally with the family to Keystone, Eldora and back to Winter Park plus Steamboat for Presidents Weekend. We missed the big dump by a day; they hadn’t had snow in over two weeks and then got over two feet the afternoon/night we left. Oh well guess that’s the way the winter went.

We got out on the hill about 7 days less than usual this season; when it’s in the 70’s on the Front Range of Colorado it’s really hard to get a 6 and 9 year old in the car to drive up I-70 when their friends want to ride bikes or go play at the park.

With all that said though when we got out on the slopes it was great. The members and shops I visited all had as good an attitude as you could; yes there is inventory on the racks and orders are off for next season. Shops were saying “well it will be a shorter mud season and summer will start that much sooner”.

The winter of 2011-12 is behind us, summers’ around the corner and before you know it, it will be snowing in the High Country.