By: Emily O’Hara
SIA Market Research Associate
We’re wrapping up the 2011/12 season and the Intelligence Report series with the 2012 SIA Youth Snow Sports Market Intelligence Report. Kid’s-specific gear brought in $312M last year; the youth Report will give you answers to your questions about sales, participation and more regarding the generation that has everything, but is always looking for more.
2012 Youth Intelligence Report Highlights:
The most popular snow sport for kids is alpine skiing with 2.3M participants, up from the number 2 spot in 2010/2011.
- 44% of all dollars spent in snow sports on youth specific gear were spent on alpine tops
- Youth freestyle boards were up 10% in units and up 9% in dollars.
- 635,000 kids participated in cross-country skiing last season
Keep an eye on your inbox tomorrow, November 28th for access to the 2012 SIA Youth Snow Sports Market Intelligence Report. The Report is FREE for SIA Members and $425 for non-members.