The SIA.09 SnowSports Trade Show produces exhibits exclusive to 11 market segments within the snow sports buying environment: rental, uniform, kids, cross country, AT | telemark | backcountry, backshop, women’s hardgoods, twin tip, helmets, ecologically/green manufactured products/initiatives and new this year, wired.
Offering buyers an area to preview products specific to these markets creates an atmosphere to see the latest trends and innovations in one place. These Market Segment Exhibits feature a dual purpose, both of product presentation and education through special events, merchandising and seminars. Product preview combined with education on the sport or category helps drive sales to the snow sports market.
Click here to download market segment data and merchandising tips from the 07.08 year.
AT | Tele | Backcountry World
AT/Tele/Backcountry World creates an innovative display of hardgoods equipment, softgoods and backcountry accessories exclusive to the AT/telemark and backcountry markets.
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Backshop Garage
Backshop Garage focuses on the technologies and innovations of the retail backshop. Preview the latest in backshop to assure your customers have the best tuned equipment. Giving the customer – the skier/rider, a great experience is half the work of getting them back out on the hill.
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ECOsource
Join the global campaign and find products and brands that are ecologically manufactured and going “green” in the snow sports industry.
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Helmet Zone
Helmets provide the basis for safety in ski and snowboard. Helmets and goggles brought in almost half of all equipment accessories sales in 07.08. Which ones are you stocking?
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KIDZone
KIDZone exclusively showcases the continuing "IT" sector of the snow sports industry - KIDS. Connecting with buyers to structure a kid specific section in shops, KIDZone allows you to preview the latest trends for the future of our industry – kids. KIDZone also helps inspire shops to look at innovative ways to set up and merchandise kid-friendly product areas in their own stores.
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Nordic Village
Preview apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sport.
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Rental World
Offering an exclusive preview of rental equipment and accessories in an authentic shop setting provided by Montana and Wintersteiger helps your shop get a lead in this important sales/customer return market.
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Twin Tip Park
The twin tip ski market is still a top growing segment of the snow sports industry. Exclusive for twin tip skis and hardgoods associated with pipe and park only, this market segment tackles one of the hottest pieces of alpine skiing and one that you may be missing.
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