The SIA.09 SnowSports Trade Show produces venues exclusive to 11 market segments within the snow sports buying environment: rental, uniform, kids, cross country, AT | telemark | backcountry, backshop, women’s hardgoods, twin tip, helmets, ecologically/green manufactured products/initiatives and new this year, wired.
Offering buyers an area to preview products specific to these markets creates an atmosphere to see the latest trends and innovations in one place. These Market Segment Exhibits feature a dual purpose, both of product presentation and education through special events, merchandising and seminars. Product preview combined with educating the buyer on the sport or category helps drive sales to the snow sports market.
Market Segment participation is FREE for all Exhibitors of the SIA SnowSports Trade Show. There is no limit to the number of Market Segment participation.
MARKET SEGMENT EXHIBIT PARTICIPATION: SIGN UP FOR THE SIA.09 SNOWSPORTS TRADE SHOW TODAY. Space is limited.
For questions or to participate, contact SIA's Market Segment Coordinator, Ingrid Niehaus.
Ingrid Niehaus
P 949.499.2225
E INiehaus@snowsports.org
AT | Tele | Backcountry World
AT/Tele/Backcountry World creates an innovative display of hardgoods equipment, softgoods and backcountry accessories exclusive to the AT/telemark and backcountry markets.
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Backshop Garage
Backshop Garage focuses on the technologies and innovations of the retail backshop. Buyers can preview the latest in backshop to assure their customers have the best tuned equipment. Giving the customer – the skier/rider – a great experience is half the work of getting them back out on the hill.
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ECOsource
Join the global campaign and display your products and brands that are ecologically manufactured and globally going “green” in the snow sports industry.
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Helmet Zone
Helmets provide the basis for safety in ski and snowboard. Helmets and goggles brought in almost half of all equipment accessories sales in 07.08.
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KIDZone
KIDZone exclusively showcases the continuing "IT" sector of the snow sports industry - KIDS. Connecting with buyers to structure a kid-specific section in shops, KIDZone allows buyers to preview the latest trends for the future of our industry – kids. KIDZone also helps inspire retail shops to look at innovative ways to set up and merchandise kid-friendly product areas in their own stores.
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Nordic Village
Attendees can preview apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sports. Cross country skiing and snowshoeing are the two most accessible and financially feasible segments of the snow sports industry while offering up participants a plethora of fitness benefits.
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