FALL EDUCATION WORKSHOPS.08

WOMEN, YOUTH AND THE INTERNET: ARE YOU CONNECTING?

REGISTER TODAY. ONLINE REGISTRATION IS NOW OPEN!

Knowing how to connect with women, youth and the internet is crucial to business success in the 21st century. Communication, merchandising and selling techniques that work are changing FAST.

For a fourth year, the SIA Fall Education Workshops return to several regional locations mid-September. Sessions critical to the growth and future of the snow sports industry will be the focus; women, youth and the internet. Through marketing, merchandising and internet behavior/development learn how these targets are shaping the industry and your business. Click here for a complete agenda.

“The Workshop was a great opportunity for the industry to come together. Retailers, suppliers, and area operations could all benefit from more opportunities like this to discuss challenges, identify opportunities, and share ideas.” Chuck Mason, Burton, VP of Sales, Fall Workshop.07

Retailers, Reps and Suppliers are all urged to attend one of the SIA Fall Education Workshops to jump start your winter season. In response to your feedback, we have reduced the workshop presentations to three while adding breakout discussion and networking sessions.

EARLY BIRD REGISTRATION $99 FOR FIRST PERSON, $79 FOR ALL OTHERS*.
Register online or download registration form to Fax.

DATES & LOCATIONS

• Wednesday, September 10 | Springfield, MA
  Sheraton Springfield Monarch Place Hotel
  One Monarch Place - Springfield, Massachusetts 01144
  Phone: 413.781.1010
• Wednesday, September 17 | Denver, CO
  Sheraton Denver West Hotel
  360 Union Boulevard - Lakewood, Colorado 80228
  Phone: 303.987.2000
  MapQuest Map
• Thursday, September 18 | Sacramento, CA
  Courtyard by Marriott Sacramento Midtown
  4422 Y Street - Sacramento, California 95817
  Phone: 916.455.6800
  MapQuest Map

WORKSHOP OVERVIEW
Workshop sessions will cover industry trends and state-of-the-art information on:

• Sales and merchandising techniques that appeal to these vastly different audiences; women, youth and the internet;
• Website development and how your site can attract your intended customer audience;
• The increasing influence of “social marketing” particularly among youth;
• How can merchandising make and break the connection to your core audience – the customer.

This year’s workshops are more personal and interactive to give participants plenty of time to learn, ask questions, share information and benefit from in-depth breakout sessions with your peers and colleagues designed to help provide effective business solutions to increase sales.

MORNING INTRODUCTION
A state-of-the-industry plenary session will kick off the program offering insight into what the snow sports industry is facing for the 08.09 year.

SESSION I
A provocative morning session concentrating on web-based commercial and information presentations and how to integrate the genius of the internet into your marketing, planning and branding. Following is a breakout discussion/networking session. Presented by Mike Duncan, CEO of Sage Island Productions.

REP OF THE YEAR AWARD PRESENTATION
Celebrate and honor the 08.09 SIA SnowSports Regional Rep of the Year winners in your region. For a third year snow sports retailers have nominated sales reps in their region who have successfully fostered relationships with retail storefronts to help move winter sports products. Congratulations to all winners!

LUNCH
Join us for a networking lunch to exchange ideas and mix with your industry colleagues.

SESSION II
Tom Shay, president of Profits Plus, returns with a brand new session on sales and merchandising techniques. The afternoon session will focus on sales and merchandising techniques that lead to increasing sales with a focus on women and youth. Following is a breakout discussion/networking session.

Workshops will begin at 8:30A. with registration and a continental breakfast and end at 4P. Lunch is provided.

The Succession in Family Business workbook/CD is available to all attendees for $100 (reg $150, valued at $1500).

*Registration is $150 onsite and after Early Bird Registration Deadlines Wednesday, September 3 for Springfield, MA and Wednesday, September 10 for Denver, CO and Sacramento, CA locations. Register online or download registration form to Fax.

Click here for Speaker Bios.

The SIA Fall Education Workshops.08 are a SIA SnowSports Institute Program, a year-round initiative to further educate the snow sports industry through workshops, online education, research and trade show presentations.