SIA Newsletter

Sneak Peak + New Product Directory

Check it off your pre-Show marketing/PR list!

NPD_121014Give retailers and media a “Sneak Peak” digital product preview before heading to Denver. Unveil your latest and greatest innovations!

To Get Started or Review/Edit Existing Submissions  Log in to the SIA Supplier Dashboard and for each of your brands upload ONE new product that will be in stores for the 2015.16 season. Click “Sign Up” if you don’t have or can’t remember your login information.


SIA promotes the Sneak Peak + New Product Directory to retailers and journalists throughout the year beginning the first week of January. Sneak_Peak_1_121014It’s posted to and on SIA’s social media sites to promote SIA Members’ products and innovations. Questions? Contact Lindsey Auer at