New York City media got a taste for snow as they welcomed an unexpected cool spell on July 16 at the SIA Summer Snowdown held in a midtown Manhattan showroom. The media-only event gave New York-based journalists easy access to an up-close look at next season’s biggest trends in snow sports gear, fashion, and accessories.
This year’s Snowdown attracted 78 journalists representing over 96 media outlets like Condé Nast Traveler, Maxim, Men’s Health, O, The Oprah Magazine, SELF, The New York Times, and Outside TV. See a complete list here.
“It was a great show that got me psyched for winter sports season,” said Christine Bibbo Herr of NYCPretty.com. “I loved some of the new innovative technology from outerwear brands and the rich bold colors that are trending right now. Can’t wait to hit the slopes again and put them to the test!”
The showroom highlighted twenty brands and two non-profit organizations from all segments of the industry including Alp-N-Rock, Apex Sports Group, crazeeHeads, DAKINE, Dale of Norway, DPS SKIS, DC Shoes, Dupraz Skis and Snowboards, Eider, HEAD Wintersports, Learn to Ski and Snowboard, Never Summer Industries, POLARMAX, Quiksilver, RAMP Sports, Roxy, Scott Sports, Seirus Innovation, Sport Obermeyer, Transpack, Voormi, and Winter Trails.
Eider exhibited for the second time at this annual event. “It’s really great to get in front of a New York journalists who may not make it out to the SIA Snow Show, so this is a good opportunity for all of us to meet in one space and not have to do all of the legwork,” said Maro LaBlance, marketing manager for Eider. “The Snowdown is a great opportunity to meet people and hopefully build lifelong relationships from it.”
“SIA Summer Snowdown is like a mini-trade show in my backyard. It’s a terrific opportunity to catch up with long-time industry friends, chat about great, innovative gear and get psyched for the fluffy, snow season!.” Stefani Jackenthal, freelance journalist for The Huffington Post, NPR, Fitness, Prevention Magazine and Outside Magazine.
‘SIA’s Summer Snowdown sets the standard for efficient, productive and effective media-meets-brands events; we tackle more in non-endemic PR gathering in one day than we do six months, which is why we’ve never missed a chance to be a participant.” Robert Yturri, SVP Global Sales, Product and Brand Management, Obermeyer
“Never Summer attends SIA’s Snowdown every year because it’s the most effective way to reach out to non-endemic media and spread the good word of Never Summer to folks who might not otherwise get to hear about us.” Christopher Harris, Never Summer
The Snowdown also welcomed several new exhibitors, including HEAD Wintersports. “We’re really excited to be part of this event because we have great relationships with vertical media, and this is an excellent opportunity to be in front of non-endemic press. We’ve had a lot of great face-to-face time today and interest. We’re super excited to be at our first SIA Snowdown,” said Julia Blumenfeld, communications manager for HEAD.
U.S. Olympic Ski Team member Julia Ford also attended the SIA Summer Snowdown to talk to media about cross country skiing and Winter Trails, the annual cross country skiing and snowshoeing day.
“I feel fortunate to have been a part of the SIA Snowdown this year. The camaraderie and passion surrounding all aspects of winter sports was radiating throughout the event. It was amazing to have a place to share my passion and encourage others to get outside and try their hand in snow sports.”
Check out the 2014 SIA Summer Snowdown scene and products in the event photo album.
Interested in exhibiting at the Summer Snowdown in 2015? Contact Elizabeth Hurst at EHurst@snowsports.org or 703-506-4214 for more info.
“I enjoyed the relaxed atmosphere to have good discussions with the brands, without feeling I was cutting into their time with customers like at the bigger shows. It had a really nice vibe, hopefully will result in stories to attract new snow sports participants, as well as, encourage those who are already skiers/snowboards to try the great new products on the market.” Mary McKhann, Publisher, The Snow Industry Letter