SIA Newsletter

Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products

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SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs.

Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing.

“Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.”

Learn more about Burton’s sustainability practices at burton.com/sustainability.

Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products.

“With HALTI’s roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.”

Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology.

“With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.”

The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers.

The North Face runway photo“Sustainability is more than a good idea – it’s a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds,” said Adam Mott, director of sustainability, The North Face. “Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics.”

Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw.