SIA Newsletter Relaunch Features Updated Content and Streamlined Design, Giving Consumers a Go-To Site for Everything Snow Sports

Snowlink_1_102214Snowlink_logo_102214The newly updated gives consumers a fresh look at snow sports, with up-to-the moment content and a streamlined design that helps consumers find all the information they need to have a great experience on the mountain.

With information aggregated from all sides of the industry, provides consumers with a view of the latest styles and snow sports gear, vacation planning tools, tech tips and so much more. This means is a great place for brands to get their information and products in front of consumers, and a place for retailers to send their customers to help educate and increase sales and participation. reaches consumers directly, providing information that will encourage them to buy snow sports products and get on the snow more often,” said David Ingemie, SIA president. “Retailers can also use’s resources to educate and engage the customers coming through their door.”

Specialty Retailers: In order to have ready to help customers with snow sports questions, why not include a link on your website for easy access by downloading here. Also, please be sure to double check your listing in the Resort and Retail Finder section of If you need to make changes or additions, please contact Lindsey Auer at

SIA Suppliers: Remember to upload your images to Gear, Styles +Tech Brand Gallery, if you haven’t already. It’s a free Member benefit accessed through the Supplier Dashboard that highlights your product and gains you FREE exposure to consumers and media. Upload your images to the digital gallery today! We’ll be sharing this information with consumers the first week in November, so if you haven’t uploaded your images yet, make sure you do to get maximum exposure for your brand!

TransWorld SNOWboarding's Essential "How_To's"In addition to the great tools already offered ski, snowboard and Nordic participants, the revamped site now offers updated content and brand-new resources including: 

TransWorld SNOWboarding’s Essential “How-To’s”:

In our brand new Snowboard How-To section, TransWorld SNOWboarding has you covered with all the essentials. You’ll find videos that feature the pros explaining important snowboard skills, gear purchase and board care, like “Finding The Right Snowboard Boot With Danny Kass”, or “How To Backside 720 With Jonas Carlson.” With TransWorld SNOWboarding and respected pros leading the way, consumers will start out on the right foot and keep coming back for more.

Just For Moms and Kids Zone:

New in the Kids Zone Section of, Just For Moms offers great advice for any mother looking to get her family into skiing or snowboarding. Since moms drive 85% of the family decision making and spending, and we know that moms tend to go to other moms for adviceSnowlink_Brave_102214 Snowlink_KidZone_102214on vacation planning, Snowlink’s new Just For Moms section is the perfect place for moms to learn, gather information and make a plan. Just For Moms offers great advice from moms to moms, featuring posts from bloggers Brave Ski Mom and Mad Dog Mom. Consumers will find posts with helpful tips and information like “Start Right: Eight learn to Ski and Snowboard Tips for Your Child (and You!)” and “Our Child Doesn’t Want To Ski. What Should We Try?” After checking out Just For Moms, family vacation planners can visit the Kids On Snow section for information on helmet safety, on-snow safety, Burton Learn To Ride Programs and Riglet Park locations, Passport Programs and more.

Gear, Style & Tech:

Snowlink_Gear_Styles_102214Check out the latest 2014/15 Trends, up-to-date Gear, Style + Tech Brand Gallery, and two brand-new sections, Snow Sports Live and Snow Apps & Online Communities. In Snow Sports Live, skiers and riders can get their stoke on with new video releases from SIA members like Atomic, Burton, GoPro, Nitro Snowboards, Oakley, Salomon and Venture Snowboards. In Snow Apps & Online Communities, consumers will find resources that enrich their experience on the snow and with their fellow shredders – all of which are provided by SIA Supporting Members: SnoCru, Alpine Replay, Liftopia, Thrill On, Gnarlife, Gociety, On the Snow, Get Ski Tickets, Stohke, Ski Coupons, Ski Prophet and XC Ski Resorts.

Ski & Snowboard Show Directory:

Also new this season, a guide to consumer ski & snowboard shows across the country helps skiers and riders get pumped for the season. Consumers can mingle with other snow sports enthusiasts while browsing tons of gear, apparel, discounted tickets, giveaways and so much more! The list includes: Minnesota Ski & Snowboard Expo, Windy City Ski & Snowboard Show, Calgary Snow + Skate Show, Ski & Snowboard Expo and more!  

Be sure to take a moment to check out the updated today! Consumers can take advantage of the resources on the website, Snowlink’s Facebook page and Snowlink’s Pinterest page.

For more information about, contact Lindsey Auer at