SIA Newsletter


snowlink_111213_indexEach fall, we collect the information and resources for all things snow, helping mid-level and beginner consumers improve their skill level, locate equipment and the latest in snow sports fashion, plan vacations, learn safety, lesson and fitness tips, and find their local shop or resort on our consumer website has just re-launched with fresh content for the upcoming 2013.14 winter season, and it’s a great resource to help shop customers learn everything they need to know to get out on the snow.

Specialty Retailers: Let your customers know about the wealth of information they can find on, use the content for your own communications and be sure to post a link on your website for easy access by downloading here.

Gear & Styles on the Snow Brand Gallery
Snowlink’s most popular page is back with a searchable brand gallery to easily track down what’s hot on/off the slopes this season. SIA Suppliers: Remember to upload your images to Gear & Styles on the Snow, if you haven’t already. It’s a free Member benefit accessed through the Supplier Dashboard that highlights your product and gains you exposure from consumers and media. Upload your images to the digital gallery today!

snowlink2_Tips_from_Pros_111213Tips from the Pros — Instructional and Safety Advice
There’s no substitute for a lesson from a snow pro, however, the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) have provided some great tips for anyone to improve their skills. There are also safety tips from the National Ski Patrol (NSP) where you can test your “Snow Smarts” with the Safety IQ test.

Top Consumer Buyer’s Guides
Great for researching trends or finding the perfect skis or snowboard, the ski-specific section includes buyer’s guides from SKI, Skiing Magazine, Freeskier, Powder Magazine, SBC Skier Magazine, Backcountry Magazine and Ski Prophet. The snowboard section includes guides from TransWorld Snowboarding, Snowboard Magazine, Snowboard Canada Magazine and Backcountry Magazine.

snowlink3_kidsZoneGoggleGap_111213Kids’ Zone including Goggle Gap
Parents will start here for resources, websites and links to programs that can help get their kids interested in snow sports and out on the slopes. You’ll also find information here on the new Goggle Gap program, which encourages parents to close the gap between kids’ goggles and helmets for better fit and performance.

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Women on the Snow
Here you’ll find sections on the latest women-specific gear, snow sports fashion, fitness, ski getaway planning, and blog feeds from Burton Girls and

Travel Info
For skiers/snowboarders planning a snow sports getaway, you’ll be helping them tune their gear and outfitting them in the latest styles. Help make their trip planning and travel plans go smoothly by steering them to’s Travel Info page. In this helpful section, your customers can find a Resort Locator Guide, Packing Lists and Tips, and information about the Ship your Gear Program, which saves on headaches at the airport as well as hiked-up baggage fees.