SIA Newsletter

So many free Resources, So Little Time

With January behind us, your customers have (hopefully) hit the slopes and your shop is buzzing! Some might be planning that spring break getaway as we speak. Many free resources (and content) are available on to keep the conversation going with your customers on social media, your website and email communications. helps the lapsed participant find articles, tips and ideas to get on the mountain in 2015!, created by SIA, collects the most current and on-trend information from the snow industry’s leading brands, experts, magazines and retailers.’s content is here to help throughout the season when looking for social media content, tutorial videos, blog articles and more!

Find Your Shop

Make sure your shop is listed correctly on Snowlink’s store locator – it’s the best place for consumers to enter the product they are searching for and having your shop listed is important; you could be right down the street!

Women on the Snow

Nowadays 40% of skiers and snowboarders are ladies, and thankfully over the past 20 years manufacturers have focused on the snow femme fatale. From chicks who shred in epic videos to women-focused blogs such as Burton Girls – this hub is created for girls who know how to rip it up on the slopes!

Travel Tips

Resort and Retail Locator Guide, Snow Getaways, Packing Lists and Tips, and information about the Ship Your Gear Program, which saves on headaches at the airport as well as hiked-up baggage fees.

Snow Getaways

Location suggestions for every type of snow sports vacation; romantic getaway, family fun or trip with the boys or girls.

Just For Moms

Learn travel tricks from these two moms – Kristen Lummis, Brave Ski Mom, is a family skiing and outdoor adventure blogger. Helen Olsson, Mad Dog Mom, is a freelance writer, editor-in-chief of Epic Life magazine, and author of The Down & Dirty Guide to Camping with Kids.

Snowlink Minute Videos

From tuning your skis and snowboard, to learning more about reverse camber technology, these quick Snowlink Minute videos are sure to arm consumers with vital information before heading out to the slopes!

Snowlink Women: Snowlink Fitness:
Snowlink Minute: I Love it Because Snowlink Minute: Why Tune Your Skis & Snowboards
Snowlink Minute: Ski Tech Rocker/Reverse Camber Explained… Snowlink Minute: Rocker Snowboard Technology – Explained…

Quick Facts for You About

  1. Make sure your shop is listed correctly on the Snowlink Store Locator (If not, contact
  2. Download the Snowlink Banner for your shop website.
  3. Visit for monthly marketing tips and resources and/or request a hardcopy of the SIA Retailer to Consumer Marketing Guide by emailing
  4. Get going and explore!