SIA Newsletter

STATE OF INDUSTRY VIDEO BREAKS DOWN THE 2012/13 SEASON

The 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of the country. $3.4B later, the industry still has a lot of questions, and in an effort to answer them SIA Research has released the third annual State of the Industry Video.

2013 SIA State of the Industry from SnowSports Industries America on Vimeo.

Category-specific State of the Industry Videos illustrate key 2013 industry research findings for alpine, Nordic and snowboard:

2013 SIA Alpine State of the Industry from SnowSports Industries America on Vimeo.

2013 SIA Nordic State of the Industry from SnowSports Industries America on Vimeo.

2013 SIA Snowboard State of the Industry from SnowSports Industries America on Vimeo.

“The snowfall got a late start last season, getting underway after the Christmas holiday and that certainly had an effect on both participation and sales numbers,” commented Kelly Davis, Director of Research for SIA. “This video puts it all in perspective and can help all areas of the buying/selling process get prepared for the season ahead,” added Davis.

Content for the video was pulled from the 2013 Snow Sports Market Intelligence Report, 2013 Snow Sports Participant Study, which are wide-ranging reports covering both sales and participation from the 2012/2013 season. Data from Snow Sports Insiders and Snow Sports Consumer Profiles are also included in the video.

Stay up-to-date on the latest from SIA’s Research Team at snowsports.org/research and through SIA’s Facebook page or Twitter feed at #SIAdata.

For questions on SIA research services, please contact Kelly Davis at KDavis@snowsports.org or by phone at 703-506-4224.