Summer Snowdown

Summer Snowdown

Summer Snowdown

2015 SIA Summer Snowdown – New York City Media Showroom

Thursday, July 23, 2015
Pillars 38
518 W. 38th Street
New York, NY

The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter fashion, accessories and gear from a selection of the snow sports industry’s leading brands. SIA invites New York City-based writers, producers and editors to get an up-close look at the apparel and gear that will be on the mountain and in the streets for the 2015.16 winter season. It is the best the best one-stop venue for media to meet the brands behind the style and learn about the latest snow sports innovations in preparation for their winter stories. In years past, the Snowdown has resulted in national coverage for SIA members that would require weeks of desk-side appointments in New York City to duplicate.

The brands participating in the 2014 Summer Snowdown included:

Alp-N-Rock, Apex Sports Group, crazeeHeads, DAKINE, Dale of Norway, DC Shoes, DPS SKIS, Dupraz Skis and Snowboards, Eider, HEAD, Never Summer Industries, POLARMAX, Quiksilver, RAMP Sports, Roxy, Scott Sports, Seirus Innovation, Sport Obermeyer, Transpack, Voormi®

2015_SIA_Summer_Snowdown_coverLearn more about exhibiting with the 2015 Summer Snowdown Prospectus or contact Lindsey Auer at, 703-506-4232 or Lori Crabtree at, 307-690-6427.

The 2014 SIA Summer Snowdown attracted 78 journalists representing over 96 media outlets: | Active Times | Adventure Journal | American Park Network | Black Book | Bloomberg | BusinessWeek | Budget Travel | Bust Magazine | CBS | CBS Online | CNBC | C-Net | Condé Nast | Traveler | DailyBurn | Details | DNR | Elite Traveler | Energy Times | ESPN | ESPN Rise | Esquire | | The Fader | fashionably petite | | Fitness | FOX Business Channel | | Gizmodo | Glamour | Good Housekeeping | Goodgood | GQ | HEALTH | InStyle | Jetsetter | Lyra Magazine | | Marie Claire | MAXIM | Men's Fitness | Men's Health | Men's Journal | Mental_Floss | | MSNBC | MTV Networks | New England Ski Journal | New York Times | | NGA online | NY Daily News | Organic Spa | Outside | | Penthouse | People StyleWatch | Pilates Style | Popular Mechanics | Poughkeepsie Journal | Prevention | The Record & Herald News | Redbook | Rides | Rodale Digital Publications | Self | Seventeen | SGI Weekly Intelligence | SHAPE | SHAPE online | Skiing Heritage | Snow East Magazine | Sports Illustrated for Kids | Sports Insight | SportsOneSource | | | Sunset | Teen Vogue online | Today Show | Town & Country | Travel + Leisure | Vanity Fair | VIVmag | Vogue | Wall Street Journal | Weight Watchers Magazine | Weston Magazine | Woman's Day | Women's Health | XEX Magazine

I was happy to attend and it helped light a fire back under my editors at Popular Mechanics and that’s good, too. My editor loves skiing and that helps goose things, but he was very excited and animated after this, so that only helps me. Michael Frank, Freelance
Thank you for today!! Was a fab event! So happy we came! Alana Kelen, MTV Networks
This was Quiksilver and Roxy’s first year participat-ing in the SIA Summer Snowdown. From the caliber and quantity of top-tier media attendance, to the exceptional customer service from the SIA team, the event overall exceeded any kind of expectation we had going into it. Kristen Gooding, Quiksilver/Roxy
With a unique product like ours, it’s really helpful for people to touch and feel our ski boots to see what makes them so special. The quality of the media and their reception to our product was exceptional – we’ll be back next year. Jennifer Hanson, Apex Sports Group

SIA Summer Snowdown

View Photos from the 2014 SIA Summer Snowdown

Sample Clips from the 2013 Summer Snowdown:


SIA SummerSnowdown SIA Summer Snowdown

Great shots of Zeal goggles and APEX Ski boots.
Print Circulation: 1,527,912
Unique Monthly Visitors: 3,010,841
Color Ad Rate: $160,080
SIA Members Featured: APEX* and Zeal Optics*

Popular Mechanics

Popular Mechanics Popular Mechanics Popular Mechanics

Circulation: 1,234,691
Color Ad Rate: $149,260
Online Version Circulation: 301,659
SIA Members Featured: Fischer*, Giro, POC, *RAMP, Reusch, Salomon, Spyder*, Under Armour


SELF Magazine SELF Magazine

Circulation: 1,528,583
Color Ad Rate: $190,992
SIA Members featured: Bogner, Burton, Dakine*, GoPro, Head, Helly Hansen, Obermeyer*, Roxy*, Salomon, Scott*, Skea, Smith, Tecnica, Spy, Volkl


SHAPE Magazine SHAPE Magazine SHAPE Magazine SHAPE Magazine

Circulation: 1,582,687
Color Ad Rate: $187,484
SIA Members featured: Bogner, Electric, Obermeyer*, Rossignol, SCOTT*, Tecnica

Sports Illustrated Kids

Sports Illustrated Kids Sports Illustrated Kids

Circulation: 699,797
Color Ad Rate: $55,760.00/page
SIA Members featured: Apex*, Burton, DPS Skis*, K2, Obermeyer*, Quiksilver*, Spyder*

*2013 Summer Snowdown participant