Summer Snowdown

Summer Snowdown


2016 SIA Summer Snowdown – New York City Media Showroom

Wednesday, July 13, 2016
Gary’s Loft, Fl. 11
28 W. 36th Street
New York, NY

The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter style, accessories and gear from a selection of the snow sports industry’s leading brands. SIA invites New York City-based writers, producers and editors to get an up-close look at the apparel and gear that will be on the mountain and in the streets for the 2016.17 winter season. It is the best one-stop venue for media to meet the brands behind the design innovations and learn about the latest snow sports innovations in preparation for their winter stories. In years past, the Snowdown has resulted in national coverage for SIA members that would require weeks of desk-side appointments in New York City to duplicate.

Contact your SIA sales rep for more information and to request a space contract or click below. NEW location and date this year: Wednesday, July 13, 2016. Gary’s Loft, New York City.

Learn More Space Contract

2015 Summer Snowdown Exhibitors Included:

Abom, Apex Ski Boots, Armada, DAKINE, Faction Skis, Giro, Learn to Ski and Snowboard, MyPakage, Never Summer, Obermeyer, Quiksilver, RAMP, Roxy, Seirus, TRANSPACK, Vans, Turtle Fur, Voormi, Watson’s, Winter Trails

For details and questions about exhibiting in the 2016 Summer Snowdown, contact Lindsey Auer at, 703-506-4232.

This year’s Summer Snowdown attracted 67 media in-attendance, representing 83 media outlets.

All You | American Detour | Big Black Book | Bloomberg | Bloomberg Newsroom | Bravo | C-Net/CBS Interactive | CBS News | CNBC | Complex | Conde Nast | Cool Hunting | Cosmo | Daily News | DailyBurn | Departures Online | Details | Digital Trends | Esquire | ESPN | ESPN RISE | espnW | Essence Magazine | Everyday Health | | Family Circle | Formula 4 Media | Gizmodo | Glamour | Good Housekeeping | GQ | | Hemispheres | Huffington Post | InStyle | Jetsetter | Laptop | Lonely Planets | Lyra Magazine | Macaroni Kid | | Marie Claire | Maxim | Men’s Health | Men’s Journal | Mental Floss | Mood of Living | MTV Stylist | Muscle and Fitness Hers | Natural Health | New York Times | New York Post | Nylon Guys | O, The Oprah Magazine | Organic Spa | PC Magazine | Penthouse | People Style Watch | Popular Mechanics | Popular Science | Real Simple | Self | SGI Weekly Intelligence | SHAPE | Skiing History | SNOW magazine | Sports Illustrated for Kids | Sports Insight | Sports One Source | | Tech Crunch | That Girl at the Party | The Active Times | Thrillist | Travel + Leisure | Travel Channel | Traveler | Urban Milan | Vanity Fair-International | Vogue | Women’s Health | WWD

“With a unique product like ours, it’s really helpful for people to touch and feel our ski boots to see what makes them so special. The quality of the media and their reception to our product was exceptional – we’ll be back next year.” Jennifer Hanson, Apex Sports Group

“This is our first year here, and we’re really excited about the reception we’ve gotten from the media side. We’d like to raise our profile in front of the types of outlets that are here – the active magazines, the more mainstream, non-endemic publications, so this was a perfect opportunity. It’s been a big success for us.” Andy Miller, Armada Skis

View Photos from the 2015 SIA Summer Snowdown

Sample Clips from Past Summer Snowdowns:


SIA SummerSnowdown SIA Summer Snowdown

Great shots of Zeal goggles and APEX Ski boots. Print Circulation: 1,527,912 Unique Monthly Visitors: 3,010,841 Color Ad Rate: $160,080 SIA Members Featured: APEX* and Zeal Optics*

Popular Mechanics

Popular Mechanics Popular Mechanics Popular Mechanics

Circulation: 1,234,691 Color Ad Rate: $149,260 Online Version Circulation: 301,659 SIA Members Featured: Fischer*, Giro, POC, *RAMP, Reusch, Salomon, Spyder*, Under Armour


SELF Magazine SELF Magazine

Circulation: 1,528,583 Color Ad Rate: $190,992 SIA Members featured: Bogner, Burton, Dakine*, GoPro, Head, Helly Hansen, Obermeyer*, Roxy*, Salomon, Scott*, Skea, Smith, Tecnica, Spy, Volkl


SHAPE Magazine SHAPE Magazine SHAPE Magazine SHAPE Magazine

Circulation: 1,582,687 Color Ad Rate: $187,484 SIA Members featured: Bogner, Electric, Obermeyer*, Rossignol, SCOTT*, Tecnica

Sports Illustrated Kids

Sports Illustrated Kids Sports Illustrated Kids

Circulation: 699,797 Color Ad Rate: $55,760.00/page SIA Members featured: Apex*, Burton, DPS Skis*, K2, Obermeyer*, Quiksilver*, Spyder* *2013 Summer Snowdown participant