SIA: SnowSports Industries America

Marketing Opportunities

Focuses on three major objectives: to drive attendance and participation to the SnowSports Trade Show; communicate effectively with the snow sports industry; and create broad awareness of member brands, the snow sports culture and member products to mass media via public relations.

Advertising/Sponsorship

IF YOU THOUGHT WORD-OF-MOUTH WAS EFFECTIVE ADVERTISING, TRY NEARLY 20,000 WORD-OF-MOUTHS.

Imagine a place where advertising and sponsorship is celebrated instead of ignored. Where the entire snow sports family has gathered to see your brand...

Blast E-mail Service

SIA staff has spent over 5 years building a quality database of over 10,000 e-mail addresses for winter sports retailers and resorts across North America, and it continues to grow.

Blast Fax Service

Quickly get your message out to SIA's database of over 10,000 fax numbers of retailers and resorts in North America. Simply design a one-page fax and e-mail it to us for distribution within a few days time.

Industry Planner

The Industry Planner calendars the snow sports season from August through July. Use SIA's Industry Planner* to help outline your schedule for the core months of the snow sports industry business cycle...

Mailing List

SIA maintains a highly accurate database of over 10,000 retail storefronts in the US and Canada. It primarily contains snow sports retailers and resorts but also features other types of businesses that purchase snow sports products for retail sale, promotional use, rental or even staff uniforms.

Optional Brand Listing

Increase brand exposure by promoting ALL your brands in all SIA printed and digital applications.

Retail Marketing Kit

The Retail Marketing Kit is designed to help specialty retailers with their marketing efforts.

SIA Newsletter

The SIA newsletter is a digital association news piece that provides information to SIA members on SIA and industry news, research statistics, SIA consumer programs, member trends and relevant information to enhance your industry and SIA knowledge.

SIA T.I.P. | The Intelligent Partner

The quarterly magazine, T.I.P. (aka The Intelligent Partner) is designed to inform our constituents about issues and information needed to keep the snow sports market growing strong.

Trade Public Relations

Public relations efforts help heighten awareness of winter sports and our member�s products. SIA has developed an extensive public relations program with a main focus of increasing exposure of winter sports products with the end result of increased product sales.