Retail Marketing Kit

The Retail Marketing Kit is designed to help specialty retailers with their marketing efforts. The idea emerged from a joint meeting with SIA's Retailer Advisory Committee, an advisory board made up of snow sports specialty retailers around the country and several SIA staff. The Retail Marketing Kit is updated annually and is free to snow sports retail shops.*

For details, contact Mary Cecile Neville, associate director of trade marketing and member services, mcneville@snowsports.org.

*New updates, including photography, content and headlines to the Retailer Marketing Kit were posted late Fall 2007.