2007 SIA Intelligence Report

The 2007 SIA Intelligence Report is a one of a kind, comprehensive report on snow sports business and participation. This 242 page compilation of more than 10 unique research studies and detailed statistics presents readers with accurate measures on the overall health of the industry. The report includes detailed measures such as average retail prices by product category, unit and dollar sales in specialty shops and online, three year sales trends in alpine, snowboard, and Nordic ski equipment, apparel and accessories as well as participation trends and detailed profiles of snow sports participants and retailers. Additionally, readers will find reports on U.S. resort areas, Canadian retail distribution, the history of snow sports, and much more.

The information is presented in an easy to read and understand format that is presentation ready. The 2007 Intelligence Report is required reading for anyone that needs an unbiased, comprehensive review of the snow sports industry with current facts and historic information. The report is ideal for:

• Snow Sports Industry Sales & Marketing Professionals
• Snow Sports Industry Executives
• Snow Sports Industry Media
• Entrepreneurs (writing a business plan or expanding to a new market)
• Students
• Investment Banks / Research companies
• Marketing / Advertising companies
• Schools

Details
The report is available to download minutes after payment is completed. Within a few minutes you will receive an e-mail from “Snowsports.org” which will contain: 1. A link to download the report and 2. details on the transaction which will be your receipt of purchase. (There are no refunds) The report provided is a Microsoft PowerPoint file (a .pdf file is available upon request). The file is approx 4 MB in size and 242 pages in length. It is loaded with full-color charts and extensive tables and graphs. Price is $425. Note: if you don’t receive the e-mail, check your spam filter.

Testimonials from readers

"You sent the report quickly after ordering and I must say I'm really impressed with it."
B. Koons – Senior, Pennsylvania College of Technology

“SIA’s report is a fantastic resource! I’ve found I’ve referred back to it many times as a great industry reference tool.”
Eleanor S. – Boston Consulting Group

“…There is a great deal of relevant information as promised!”
R. Schmidt… Worcester Polytechnic Institute, MBA student

“…The report provides the raw data of the snow sports industry in a logical, well-organized and concise fashion and is the best one-stop data source for the snow sports industry…It does not judge the specifics of a particular segment, supplier or resort, instead it provides aggregate data which most accurately reflects the state of the industry irrespective of a particular company's operations. This is what truly makes the report useful and I highly recommend reading it before anything else for anyone interested in business of snow sports."
T. Trampedach, University of Chicago Graduate School of Business

Students
Every semester we get dozens of calls and e-mail requests for research information from students of all types and at all levels of education. We cannot give you any information for free or help you write a report, but we can offer you a special low price for the Intelligence Report. To qualify for this price you must supply proof of being a current student. Click the “order” button below and choose the student option to see the special price. Then provide your current student information and preferably your school issued e-mail address.

Questions and followup:
Please call Chris Semon at 703.506.4211 or e-mail (chris@snowsports.org) if you have any questions about what is and is not included in the report, i.e. specific brand and company information. There are no refunds and we will not sell just certain pages or sections of the report. If you are uncomfortable using the “order here” button to purchase the report, you have problems questions or need the .pdf version of the report, usual response times to e-mails or calls are within 1 business day.

CLICK HERE to order.

The Snow Sports Market Overview

Executive Summary
All Snow Sports Products Units, Specialty
All Snow Sports Products Dollars, Specialty
Total Winter Products Sales
Total Dollar Sales, Internet and Specialty
Total Unit Sales, Internet and Specialty and Average Price
Unit and Dollar Percentages, Equipment, Specialty
Unit and Dollar Percentages, Equipment Accessories, Specialty
Unit and Dollar Percentages, Apparel, Specialty
Unit and Dollar Percentages, Apparel Accessories, Specialty
Hottest Product Categories
Coldest Product Categories
Dollar Sales Percentage Share by Channel
Sales by Week, Specialty
Participation by Winter Sport
Participant Profile, All Winter Sports
Participation by Region

Alpine Skiing

Executive Summary
Alpine Skier Participation
Alpine Skier Participation by Gender
Alpine Skier Participation by Age
Alpine Skier Participation by Household Income
Alpine Skier Participation by Region
Average Days of Participation, Alpine Skiing
Alpine Skier Demographics
Alpine Skier Profile
Skier Visits by Region
Skier Visit Trends by Region
Skier Visits by Region, Actual
Skier Visits by State
Average Number of Lessons per Ski Area, Region and Lesson Type
Average Number of Lessons per Ski Area cont..
Alpine Equipment Unit Sales, Specialty
Alpine Equipment Dollar Sales, Specialty
Alpine Equipment Average Retail Prices, Specialty and Internet
Alpine Skis, Unit Sales, Specialty
Alpine Skis, Dollar Sales, Specialty
Alpine Ski Unit Sales by Gender, Specialty
Alpine Ski Average Retail Prices, Specialty and Internet
Alpine Boots, Unit Sales, Specialty
Alpine Boots, Dollar Sales, Specialty
Alpine Boots, Unit Sales, Specialty by Gender
Alpine Boots, Average Retail Price, Specialty and Internet
Alpine Bindings, Unit Sales, Specialty
Alpine Bindings, Dollar Sales, Specialty
Alpine Bindings, Average Retail Price, Specialty and Internet
Alpine Poles, Unit Sales, Specialty
Alpine Poles, Dollar Sales, Specialty
Alpine Poles, Average Retail Price, Specialty and Internet
Alpine Apparel, Dollar Sales, Specialty
Alpine Apparel, Unit Sales, Specialty
Alpine Apparel, Average Retail Price, Specialty and Internet
Alpine Apparel Tops, Unit Sales, Specialty
Alpine Apparel Tops, Dollar Sales, Specialty
Alpine Apparel Tops, Average Retail Price, Specialty and Internet
Alpine Apparel Tops, Unit Sales by Gender, Specialty
Alpine Apparel Tops, Dollar Sales by Gender, Specialty
Alpine Apparel Tops, Average Price by Gender, Specialty and Internet
Alpine Apparel Bottoms, Unit Sales, Specialty
Alpine Apparel Bottoms, Dollar Sales, Specialty
Alpine Apparel Bottoms, Average Price, Specialty and Internet

Snowboard

Executive Summary Snowboard
Snowboarder Participation
Snowboarder Participation by Gender
Snowboarder Participation by Age
Snowboarder Participation by Household Income
Snowboarder Participation by Region
Snowboarder Average Number of Days Participating
Snowboarder Demographics
Snowboarder Profile
Snowboarder Visits by Region
Snowboard Lessons by Type and Region
Snowboard Lessons by Type and Region cont.
Snowboard Equipment Unit Sales, Specialty
Snowboard Equipment Dollar Sales, Specialty
Snowboard Equipment Average Retail Prices, Specialty and Internet
Snowboards, Unit Sales, Specialty
Snowboards, Dollar Sales, Specialty
Snowboards, Average Retail Price, Specialty and Internet
Snowboard Boots, Unit Sales, Specialty
Snowboard Boots, Unit Sales, Specialty
Snowboard Boots, Average Retail Price, Specialty and Internet
Snowboard Bindings, Unit Sales, Specialty
Snowboard Bindings, Dollar Sales, Specialty
Snowboard Bindings, Average Retail Price, Specialty and Internet
Snowboard Apparel, Unit Sales, Specialty
Snowboard Apparel, Average Retail Price, Specialty and Internet
Snowboard Apparel, Dollar Sales, Specialty
Snowboard Apparel by Gender and Age, Unit Sales, Specialty
Snowboard Apparel by Gender and Age, Dollar Sales, Specialty
Snowboard Tops and Bottoms by Gender and Age, Average Retail Price, Specialty

Nordic Skiing

Nordic Skiing Executive Summary
Cross Country Skier Participation
Cross Country Skier Participation by Gender
Cross Country Skier Participation by Age
Cross Country Skier Participation by Household Income
Cross Country Skier Participation by Region
Cross Country Skier Average Days of Participation
Cross Country Skier Demographics
Cross Country Skier Profile
Cross Country Ski Equipment (Skis, Boots, Bindings) Unit Sales, Specialty
Cross Country Ski Equipment (Skis, Boots, Bindings) Dollar Sales, Specialty
Cross Country Ski Equipment (Skis, Boots, Bindings) Average Retail Price, Specialty and Internet
Telemark Ski Equipment (Skis, Boots, Bindings) nit Sales, Specialty
Telemark Ski Equipment (Skis, Boots, Bindings) Dollar Sales, Specialty
Telemark Ski Equipment (Skis, Boots, Bindings) Average Retail Prices, Specialty and Internet

BackCountry Accessories

Backcountry Accessories Unit Sales, Specialty
Backcountry Accessories Unit Sales, Specialty
Backcountry Accessories Dollar Sales, Specialty
Backcountry Accessories Average Prices, Specialty and Internet
Backcountry Accessories Unit Sales, Specialty vs. Internet
Backcountry Accessories Dollar Sales, Specialty vs. Internet

Snowshoes

Snowshoe Unit Sales, Specialty
Snowshoe Dollar Sales, Specialty
Snowshoe Unit Sales, Specialty vs. Internet
Snowshoe Dollar Sales, Specialty vs. Internet
Snowshoe Average Retail Price, Specialty and Internet

Equipment & Apparel Accessories

Equipment Accessories Unit Sales, Specialty
Equipment Accessories Dollar Sales, Specialty
Equipment Accessories Unit and Dollar Sales Percentage Shares, Specialty
Equipment Accessories Average Retail Prices, Specialty and Internet
Apparel Accessories Unit Sales, Specialty
Apparel Accessories Dollar Sales, Specialty
Apparel Accessories Unit and Dollar Percentage Share, Specialty
Apparel Accessories Average Retail Prices, Specialty and Internet

Participation

Snow Sports Participant Profile
Snow Sports Participation by Region
Snow Sports Participation by Sport
Alpine Skier Participation
Alpine Skier Participation by Gender
Alpine Skier Participation by Age
Alpine Skier Participation by Household Income
Alpine Skier Participation by Region
Alpine Skier Average Days Participation
Snowboarder Participation
Snowboarder Participation by Gender
Snowboarder Participation by Age
Snowboarder Participation by Household Income
Snowboarder Participation by Region
Snowboarder Average Days Participation
Cross Country Skier Participation
Cross Country Skier Participation by Gender
Cross Country Skier Participation by Age
Cross Country Skier Participation by Household Income
Cross Country Skier Participation by Region
Cross Country Skier Average Days Participation

SnowSports Consumer Panel

SnowSports Consumer Panel 2006/07 End of Season Survey
SnowSports Consumer Panel 2006/07 Holiday Season Survey

SIA Model for Success

SIA Model for Success Intermediate Study Highlights

NSAA Research

NSAA Kottke End of Season Survey Methodology
NSAA Kottke End of Season Survey Key Highlights
Skier Visits by Region
Skier Visits by State
Skier Visits by Time of Season
Lift Tickets Prices
Season Passes
Average Lessons per Resort (Regions and Type)
Average Lessons per Resort (Region/Type)
Average Lessons per Resort by Age and Region
NSAA Kottke Executive Summary
NSAA National Demographic Profile
NSAA Male and Female Riding/Skiing Profiles
NSAA Resort Area Economic Analysis Executive Summary
NSAA Resort Economic Analysis Financial Data Summary
NSAA Resort Economic Analysis Revenue Source- What a Dollar Buys
NSAA Resort Economic Analysis Revenue Source- What a Dollar Pays For

Retailers

Definition of Supplier/Manufacturer
Number of Retailers, Resorts, and Other Companies
Snow Sport Retailer History
Average Retail Storefront
SIA inSight version 5.0
2006 Summer Retail Survey Highlights
2003/04 Distribution Study Highlights
Retailer Profile
Retail Operation Dynamics - Selling Space
Retail Operation Dynamics - Selling Space by Store Type
Retail Operation Dynamics - Gender Composition
Retail Operation Dynamics - Rental Equipment
Retail Operation Dynamics - Factors that influence Sales

Canadian Retailers

Canadian Snow Sports Retailers - Summary
Canadian Snow Sports Retailers - Retailer Profile
Canadian Snow Sports Retailers - Selling Space
Canadian Snow Sports Retailers - Selling Space by Store Type
Canadian Snow Sports Retailers - Shop Service Offered
Canadian Snow Sports Retailers - Store Website
Canadian Snow Sports Retailers - Rental Products Carried

Sales Reps - Definitions
History of Snow Sports