Research Reports

2008 SIA Intelligence Report


Q:  How many skis and snowboards were sold last season?

Q:  What are the hottest trends in snow sports apparel for women?

Q:  How many people snowboard in the U.S?

Q:  What’s the ratio of new to used snowboards sold on eBay?

…..The SIA Intelligence Reports answers those questions and thousands more in this these comprehensive reports on the industry.

SIA presents the 2008 Intelligence Reports – a compilation of all major research on the snow sports industry.  These reports provides valuable insight into retail sales and participation trends, demographics for the snow sports market, weather, and more in the snow sports industry. The reports cover these retail channels: snow sports specialty shops, chain stores, the Internet, and for the first time, the 2008 reports include details on eBay sales.

Available reports:

  1. Intelligence Report - Complete Industry Review (32nd annual edition, 290 pages)
  2. Intelligence Report - Women's Market  (New for 2008) (contains data not found in the Complete or Youth version, 122 pages.) 
  3. Intelligence Report - Youth Market  (New for 2008) (contains data not found in the Complete or Women's version, 113 pages.)

EASY TO READ, FOLLOW AND USE… The reports are required reading for anyone that needs an unbiased, comprehensive review of the snow sports industry with current facts and historic information. The reports are ideal for:

  • Snow Sports Industry Sales & Marketing Professionals
  • Snow Sports Industry Executives
  • Snow Sports Industry Media
  • Entrepreneurs (writing a business plan or expanding to a new market)
  • Students
  • Investment Banks / Research companies
  • Marketing / Advertising companies
  • Schools

Details
The reports are available to download minutes after payment is completed. You will receive an e-mail from “Snowsports.org” which will contain:  (1.) A link to download the report(s) and (2.) details on the transaction which will be your receipt of purchase. (There are no refunds) You will be sent a Microsoft PowerPoint file (a .pdf file is available upon request).  Note: if you don’t receive the e-mail, check your spam filter.  Prices:  Your choice of one version: $425, second or third versions are an additional $150 each.

Testimonials from readers

"You sent the report quickly after ordering and I must say I'm really impressed with it."
B. Koons – Senior, Pennsylvania College of Technology

“SIA’s report is a fantastic resource! I’ve found I’ve referred back to it many times as a great industry reference tool.”
Eleanor S. – Boston Consulting Group

“…There is a great deal of relevant information as promised!”
R. Schmidt – Worcester Polytechnic Institute, MBA student

“…The report provides the raw data of the snow sports industry in a logical, well-organized and concise fashion and is the best one-stop data source for the snow sports industry…It does not judge the specifics of a particular segment, supplier or resort, instead it provides aggregate data which most accurately reflects the state of the industry irrespective of a particular company's operations. This is what truly makes the report useful and I highly recommend reading it before anything else for anyone interested in business of snow sports."
T. Trampedach – University of Chicago Graduate School of Business

Students
Every semester we get dozens of calls and e-mail requests for research information from students of all types and at all levels of education. We cannot give you any information for free or help you write a report, but we can offer you a special low price for the Intelligence Report. To qualify for this price you must supply proof of being a current student. Click the “order” button below and choose the student option to see the special price. Then provide your current student information and preferably your school issued e-mail address.

Questions and follow-up:
Please call Chris Semon at 703.506.4211 or e-mail (CSemon@snowsports.org) if you have any questions about what is, and is not, included in the reports, i.e. specific brand and company information. There are no refunds and we will not sell just certain pages or sections. If you are uncomfortable using the “order here” button to purchase the report, you have problems questions or need the .pdf version of the report, please contact us.  Typical response times to e-mails or calls are within 1 business day.

CLICK HERE to order.

Click here to see the Table of contents for the 2008 Intelligence Report – Complete Industry Review
Click here to see the Table of contents for the 2008 Intelligence Report – Women’s Market
Click here to see the Table of contents for the 2008 Intelligence Report – Youth Market