Retail Audit - Brand Share Report

Published six times a season, August - March, this report monitors brand and model share sales movement in over 30 individual product categories. It provides insight into strengths and weaknesses of each brand and product segment. Categories listed in the Brand Share reports include:

Ski
Alpine Skis (includes systems)
Alpine Boots
Alpine Bindings
Alpine Poles
Ski Board
Snowboard
Snowboards
Snowboard Boots
Snowboard Bindings
Snowdecks/Skates
Nordic
Nordic Skis
Nordic Boots
Nordic Bindings
Nordic Poles
Telemark
Telemark Skis
Telemark Boots
Telemark Bindings
Apparel
Alpine Tops
Alpine Bottoms
Snowboard Apparel
(tops/bottoms)
Accessories
Backcountry Accessories
Goggles
Handwear (gloves/mittens)
Headwear (hats/headbands)
Helmets
Luggage (ski/snowboard)
Neck Gaiters
Socks
Sport Racks
Sunglasses
Technical Packs
Turtlenecks
Underwear/Fleece
Wax
Winter Boots
Snowshoes
Snowboard Accessories

Download a sample of SIA's Brand Share Reports in MS Excel.