SIA: SnowSports Industries America

Surveys

SIA actively surveys a broad range of retailers, resorts, members and consumers in order to provide concise data and solutions to a wide range of topics and member needs. For more information about SIA surveys, contact Kelly Davis, SIA's Director of Research, kdavis@snowsports.org.

Uniform Survey

This report outlines the trends and decisions made by resorts when purchasing uniforms which can help prepare the supplier for future uniform orders. This report is free to SIA members.

Rental Surveys

These reports track planned rental equipment purchases by resorts over a four-year period. They provide the ultimate tools for tracking leads and potential business. These reports are free to SIA members.

Compensation And Benefits Survey

This study offers a point of comparison for a company�s compensation and benefit structures to other snow sports companies of similar size and product type.

Cost Of Doing Business Survey

This study provides members with the most up-to-date comparative financial performance information available for the snow sports supplier. Designed as an easy to understand tool SIA members can compare their own operating, marketing and/or R&D expenses with other companies.

Mid-Season Survey

This report is published mid-January for alpine and Nordic categories only. It tracks shipments through December 31st and inventory levels at mid-season.

SIA Sales and Orders Surveys

SIA Sales and Orders Surveys are conducted by Sports Marketing Surveys USA with data submitted by participating SIA member companies. The information is collected and coded by a CPA firm and is strictly confidential. No brand data is ever released.

SnowSports Consumer Panel

The SnowSports Consumer Panel is an online consumer research survey system devoted to understanding the consumer of winter sports products. It is a unique tool which will enable SIA to examine, through market research, changing consumer behaviors, attitudes and perceptions.