SnowSports Consumer Panel

The SnowSports Consumer Panel is an online consumer research survey system devoted to understanding the consumer of winter sports products. It is a unique tool which will enable SIA to examine, through market research, changing consumer behaviors, attitudes and perceptions. SnowSports Consumer Panel members are pre-recruited US residents, 16 years or older, that participate in snow sports (alpine skiing, Nordic, Telemark, snowboarding or snowshoeing). So far the panel has attracted more than 2,600 members which will participate in approximately eight online surveys this year based on purchase behavior, participation, etc.

The panel can be customized to meet your needs. SIA can manage your project from inception to a detailed presentation of the results. This can include hosting your survey, questionnaire development, analysis or a variety of other services designed specifically for your project.

For more information, please contact Chris Semon at 703.506.4211 or csemon@snowsports.org.

Surveys exclusive to premium members or to other members who participate.

• SIA Sales Survey
• SIA Orders Survey
• Mid-Season Survey

Contact Kelly Davis, SIA's Director of Research, at 703.506.4224 or kdavis@snowsports.org with questions or to receive survey data.