Snowsports Industries America

Go ahead, use us for our intelligence.

As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own and as part of the larger industry. As a membership organization, your dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.

Featured Research



Snow Sports Market Intelligence Reports

The Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read More.

RetailTRAK™ & Cross-Industry RetailTRAK™

SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar sale. SIA Members get free access to the RetailTRAK™ and Cross-Industry RetailTRAK™ Dynamic Portals offering Topline Data and significantly reduced member rates for Brand Share Data. Read More.

State of the Industry Videos

The 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of the country. $3.4B later with record sales in January 2013, the industry still has a lot of questions. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer 
behavior and participation. Read more.


Growing The Snow Sports Industry
  • Tips to break down industry barriers to grow participation.
  • Measures current consumer behaviors and trends.
  • FREE report.
Rental Equipment Survey
  • Detailed information about over 200 operations, their customers and the equipment they carry.
  • Contains a list of over 150 qualified rental equipment leads with contract information.
  • FREE to SIA Members.
RetailTRAK™ Executive Market Summary
  • Big Picture of the snow sports industry.
  • Seven reports annually reporting on sales and trends from August – March.
SIA Backcountry Retail Kit
  • Everything you need to best understand your backcountry consumer and how to educate them to make informed decisions on and off the mountain.
  • FREE report.
SIA Sales & Orders Surveys
  • Confidential data, on shipments from suppliers and orders from retailers that gives a full perspective on what is going on in the market.
  • Data is published only in the categories which the majority of manufacturing companies participate (70%+ of the market share).
  • Only available to SIA member companies who submit data; no brand data is ever released.
Snow Sports Consumer Profiles
  • Reports to best understand your consumer by generation.
  • Reports on Gen Z, Gen X & Baby Boomers coming soon.
Snow Sports Insiders
  • Online survey tool hosted on snowsportsinsiders.com
  • Survey results allow SIA Research to analyze behaviors, attitudes and perceptions of snow sports participants.
  • Members are pre-recruited US residents, 16 years or older.
Snow Sports Participation Report
  • Report comes from a partnership with the Physical Activity Council.
  • Overview of participation of 117 different sports and activities with a focus on the six primary snow sports.
  • Total participants, income, education, age and more.
SnowSports Retail TRAK™ Brand Share Reports
  • Paid subscription that offers comprehensive data for 6 categories and 36 product segments.
  • Data is delivered on a monthly basis (August – March) into a dynamic portal.
  • Views including: unit and dollar sales, inventories, sell-through, average cost, margins and more.
Uniform Survey
  • Measures trends in uniform purchases.
  • Provides uniform suppliers and reps with contact information for individual resort buyers.
  • Data from over 200 resorts.

Contact:

Kelly Davis
Research Director
703-506-4224
Dave Wray
Western Region
503-708-1947
Reddy Kennedy
Rocky Mtn. & Central Region
303-579-7623
Ed Wray
Eastern Region
401-743-8089
Tom Davis
All Supporting Members
703-506-4202

For more information of SIA Research, please contact SIA's Research Director, Kelly Davis, or your SIA Marketing and Sales Manager.