As we head into the 14/15 season, now is a perfect time to review the data from 2013/14 and get a feel for where you stand in comparison with the State of the Industry. The State of the Industry video series includes a complete overview of the 2013/14 season data, giving you a chance to evaluate the trends, numbers and information that will inspire your decisions and processes in the months to come.
The newly released video series includes the main State of the Industry Video and category-specific videos for Ski, Snowboard and Nordic. SIA Director of Research Kelly Davis is joined by an expert meteorologist and a variety of snow sports participants to explain the 2013/14 snow sports sales and participation data detailed in the Snow Sports Market Intelligence Report and Executive Market Summary.
“These videos are another way that SIA Research provides members with valuable, actionable intelligence for the current season and beyond,” Davis said. “Retailers finished the 13/14 season with relatively clean inventories. Having fresh inventory from the beginning of the season with limited carry-over goods and more in-season gear means higher margins, stronger prices and increased sales for the 14/15 season.”
Category-specific videos for Ski, Snowboard and Nordic help the industry better understand the impact of the 13/14 season product sales:
Content for the State of the Industry Videos was pulled from the 2014 Snow Sports Market Intelligence Report and 2014 Snow Sports Participant Study, which are wide-ranging reports covering both sales and participation from the 2012/2013 season. Data from Snow Sports Insiders and Snow Sports Consumer Profiles are also included in the video.
For more information about SIA Research products including the Snow Sports Market Intelligence Report, Snow Sports Participation Study, Revisiting Growing the Snow Sports Industry and more, contact Kelly Davis, SIA’s director of research, at KDavis@snowsports.org or by phone at 703-506-4224. Get the latest updates on from SIA research at Snowsports.org/research and by following #SIAdata on Facebook or Twitter