You know that identifying, engaging and connecting with your customers is important, but a refresh on your tactics is always welcome, especially as spring approaches. Knowing your consumer is the best way to effectively communicate, and your communication style is always a great way to reflect your shop’s personality and values. Use these great tips in the Retailer to Consumer Marketing Guide to help you speak effectively to women and families.
You’ll find loads of ideas in the RMG to help your shop communicate with female customers and identify with their needs and concerns. Check out these great marketing and promotion headline ideas on pages 36 of the RMG:
In addition, the RMG Addendum helps you speak to the very specific needs of women customers as mothers and heads of households. For example, the RMG Addendum focuses on “The Mother” as a persona. Check out the RMG Addendum for targeted messaging and ideas!