SIA Newsletter

The Retailer to Consumer Marketing Guide and the RMG Addendum Help Your Shop Build Women’s Loyalty by Understanding the Specific Needs of Female Customers

Retailer to Consumer Marketing GuideYou know that identifying, engaging and connecting with your customers is important, but a refresh on your tactics is always welcome, especially as spring approaches.  Knowing your consumer is the best way to effectively communicate, and your communication style is always a great way to reflect your shop’s personality and values.  Use these great tips in the Retailer to Consumer Marketing Guide to help you speak effectively to women and families.    

Download the Marketing Guide


You’ll find loads of ideas in the RMG to help your shop communicate with female customers and identify with their needs and concerns. Check out these great marketing and promotion headline ideas on pages 36 of the RMG:


RMG AddendumIn addition, the RMG Addendum helps you speak to the very specific needs of women customers as mothers and heads of households. For example, the RMG Addendum focuses on “The Mother” as a persona. Check out the RMG Addendum for targeted messaging and ideas!




If you would like to order a hard copy or the orginal RMG please contact SIA’s Lindsey Auer at or call 703-506-4232.