SIA Newsletter

The Word on the Slopes

Word_Aladdin_102214SIA and POW Host Snow-Fueled Media Event Before Jeremy Jones’ HIGHER Premier in Portland, Oregon
SnowSports Industries America, the snow sports industry’s member-owned trade association, along with Protect Our Winters (POW) gathered Portland, Oregon-based media and snow sports industry leaders to mix, mingle and learn about snow-related topics from both organizations before the Portland premier of Jeremy Jones’ HIGHER.
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Word_Brad_Nelson_102214NSSRA Chairman, Brad Nelson is an IronMan Finisher!
Brad Nelson, owner of HiTempo Snowsports Shop in White Bear Lake MN, became a member of a very elite group on Sept 7. He finished the full 140.6 of the Wisconsin IronMan Triathlon and has the medal to prove it. “The entire Ironman experience has been one of the defining moments of my life,” he said. Click here to read our blog post with Brad’s personal account of the experience.
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Word_WSD_logo_102214SAVE THE DATE – World Snowboard Day Is Back For 2014, Sunday December 21!
The fall season has arrived, and for the hundreds of WSD organizers this means preparing a mind-blowing experience for the 9th edition of World Snowboard Day. As usual, this event brings together riders from across the globe – from beginners to experts – to kick off the season, and to celebrate snowboarding and its unique subculture.
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Word_LSSM_BAF_logos_102214Help ONE Beginner Sign Up for Lessons from a Pro and Be an Ambassador for Snow Sports
Snow sports industry research shows that friends and family members introduce most people to skiing and snowboarding. For the third year in a row, the industry is rewarding anyone who helps introduce newcomers to ski or snowboard lessons – if they register for the Bring a Friend Challenge.
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Teton Gravity Research And 7-Time X Games Medalist And Back To Back Real Ski Champion, Sammy Carlson, Introduce The Sammy C Project.
The Sammy C Project hopes to inspire those even beyond the realm of snow to go after their dreams with tenacity. #SammyCProject – Coming 2015. Coming in hot off of winning another X Games Real Ski Backcountry Gold, Teton Gravity Research (TGR) and Sammy Carlson officially introduce The Sammy C Project, coming 2015.
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ZEAL Optics Hosts Skiers vs. Snowboarders at Boulder Theater With Over 500 In Attendance
Word_Zeal_102214The age old battle was finally put to the test and to rest on October 16, 2014 as ZEAL Optics  pitted skiers against snowboarders in a night for the ages.

The night featured premieres of Super Proof’s “The Recruitment”, starring Mike Henitiuk, and Absinthe Films’ “Heavy Mental”, starring Austen Sweetin.
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Congrats Tyler and Missy! Best Wishes from all of us at SIA!

Congratulations to Alpine Ski Shop’s Tyler Bunch on His Wedding to Missy Bell!
On Friday October 10th, Tyler Bunch married Missy Bell of Springfield VA at St. Francis de Sales Catholic Church in Purcellville, VA. The reception was held at historic Whitehall Manor in Bluemont, VA. In attendance were his parents, Izzy and Eddie Bunch, the original owners of Alpine Ski Shop, as well as his brother, Chris Bunch, who now co-owns the shop with Tyler. Many recent and past industry people were also there to share in the festivities, including: Steve Roche, rep for Montana Sport North America, Rossignol, Rossignol Apparel & Essentials, Carter Sargeant of Ski Center, Richmond, VA; Jeff Schwaninger, rep for Under Armour; Harrison Montgomery rep for 686, Rome; Freed Freiderichson of Sun & Ski Sports, Falls Church, VA; and Matt Ebner, Josh Omwake, Jon Burns, Pat McCombs and Casey Straub of Alpine Ski Shop.


Word_Bill_Tanner_102214Word_60_Anniv_logo_081914Thanks for Your Support – 60 Years of SIA
“There was a lot of conflict in the alpine industry- there were feelings that cross-country might be taking people away from alpine. Then they started realizing that as cross country became more mainstream you began to see more people at the ski areas where terrain supported it.”
– Bill Danner, founder of TRAK and Leisure Trends, Board Chair 1985-1987


In Memoriam

Our thoughts and sympathies are with the friends and families of JP Auclair, Andreas Fransson and Liz Daley. If you are interested in contributing to charities supporting their families and causes, visit the Liz Daley gofundme site or JP Auclair’s Alpine Initiatives site. Read this tribute to Auclair and Fransson from SBC Skier, and this moving tribute written to Liz Daley by her fiancé, Davide De Masi, published on


Member News

SkiLogik Welcomes Katie Sowyrda and Stefan Bast to Growing Sales & Marketing Team
SkiLogik announced Monday the addition of two new members to its growing family of extreme ski makers – Katie Sowyrda and Stefan Bast.  “We couldn’t be happier to have Katie and Stefan on board at this exciting time of growth for the brand,” said Founder & CEO, David Mazzarella. “They each bring unique experiences and industry relationships that will catapult SkiLogik to the next level.”
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Patagonia & Kina‘ole Invest $27 Million In Solar For Hawai‘i
Patagonia today announced a $13 million tax equity investment in solar power for Hawai‘i – joining with local solar finance company Kina‘ole Capital Partners, LLC to create a new fund that will purchase more than 1,000 rooftop solar energy systems in Hawai‘i, where homeowners currently pay three times the U.S. average price for electricity.
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Hepburn Joins Tecnica Blizzard Sales Team
Tecnica Blizzard is pleased to announce that Charlie Hepburn will be the new sales associate for Tecnica and Blizzard alpine products in California and Nevada.  Hepburn will work directly with sales representative Dana Greenwood.
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Will You Be The Next ‘Girl On Fire’?
Tecnica Blizzard and Keely’s Ski Camp for Girls are excited to announce the 2nd Annual Girl on Fire sponsorship. The purpose of the sponsorship is to provide equipment and training support for two motivated and committed female skiers.
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Terramar Partners with the National Ski Patrol and the Professional Ski Instructors of America & the American Association of Snowboard Instructors
Terramar Sports, a leader in high performance clothing, is proud to announce they are now the official suppliers of base layer products for the National Ski Patrol (NSP) and the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI).
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Chaos at Warren Miller’s No Turning Back
Chaos Headwear with CTR – extreme winter headwear protection – is proud to announce its sponsorship of the 2014 Warren Miller film series featuring Chaos athlete and Warren Miller emcee Chris Anthony.
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JP Auclair – Armada Statement
When we first received news that JP Auclair and Andreas Fransson were caught in an avalanche while climbing in Patagonia, we held out hope.  We can now speak with certainty about one of the most difficult things to acknowledge – the loss of two incredible human beings.  Our thoughts and prayers are with JP and Andreas’ families.
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REVO Pairs Premium Sports Performance with Iconic Heritage Designs
REVO, maker of the original performance sunglass, is expanding its product offering with the addition of five reengineered lenses and 14 new frame styles. REVO’s Fall 2014 line of sport-inspired performance sunglasses provides customers with exceptional visual clarity and style for any adventure.
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RIDE Snowboards Hires Topher Laws as Northwest Sales Representative
RIDE Snowboards, a worldwide leader in the snowboard industry, continues to enhance their sales force with the addition of Topher Laws to the team.
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Tubbs Snowshoes Turns a Spotlight on Breast Cancer During Breast Cancer Awareness Month
Tubbs Snowshoes puts a spotlight on breast cancer during the month of October to activate consumers to join in fundraising efforts and encourage women and men to do what they can locally to help fight breast cancer to help save lives.
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Chris Anthony Youth Initiative Project Kicks off at Denver’s Bluebird Theater
Chaos Headwear, makers of high quality headwear in the US and worldwide, announces an evening of intrigue, talent, and motivation founded and hosted by Chaos team spokesperson, Chris Anthony, and his Youth Initiative Project. Join us and Governor Hickenlooper’s advisor as he proclaims this a Day of Inspiration!
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Check out Snow Sports Industry Jobs Available on

Ride Snowboards, Seattle, WA
Outerwear Designer

Marmot Mountain, Rohnert Park, CA (SF Bay Area)
General Merchandise Manager

Paragon Sports, New York City, NY
Ski/Snow Retail Sales Associate

Go to for more listings.