SIA Newsletter

The Word on the Slopes

Jamie Anderson Joins the List of 2015 Forbes’ 30 Under 30 Sports Stars
Jamie AndersonThough well-known among action sports fans since 2005, when she became the youngest ever female X Games medalist, Anderson received national attention in 2014 after bringing home Olympic gold in the inaugural snowboard slopestyle event.
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Don’t forget to follow Jamie’s escapades on Celebrity Apprentice, which she is playing for her charity partner, Protect Our Winters, on twitter @JamieAsnow.

Bode Miller Returns From Back Surgery Ready for World Cup
Bode Miller should return from back surgery to Alpine skiing’s World Cup circuit on Tuesday, just three weeks before the world championships. United States men’s head coach Sasha Rearick says Miller is scheduled for an official downhill training run at Wengen, Switzerland. Rearick says “it’s a step-by-step process to get the stability and the mobility back.” Miller underwent surgery in November to repair a herniated disk, yet is targeting the worlds at Beaver Creek, Colorado, where he has won two World Cup downhills.
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Reserve your VIP Tickets Now for the 2015 FIS Alpine World Ski Championships
word_vip_ticketsVIP tickets are still available for the 2015 FIS Alpine World Ski Championships, offering exclusive hospitality and viewing for all of the events taking place at Red Tail stadium at Beaver Creek and Golden Peak stadium at Vail. Three tiers are available, which include breakfast and lunch options, VIP viewing areas and much more.

Click here for the ticket order form and descriptions of Platinum, Gold and Silver pricing options.

**Please note, the deadline listed on the ticket order form has been extended, and tickets are still available.

Forest Service Gets On Board With ‘Learn-To’ Program

LSSM Ambassador Heidi EttlingerThe White River National Forest – the Rocky Mountain Region of the U.S. Forest Service – and the organizers of Learn to Ski and Snowboard Month/Bring a Friend are teaming up this winter to better inform the public about skiing and snowboarding on National Forest Lands and also encourage newcomers to learn by taking lessons from professional instructors.

“We are excited to collaborate and share information to the public about the many ways there are to safely and responsibly recreate on the forest during the winter months,” stated Scott Fitzwilliams, Forest Supervisor of the White River National Forest.

The White River National Forest and the Rocky Mountain Region is using social media, including the White River Facebook Page, to inform the public about these partner programs and help support the new First Day Faces campaign that launched in December 2014. T

Check out the National Forest Service’s webpage page promoting January as Learn to Ski and Snowboard Month here.
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In Memoriam

Ronnie Berlack and Bryce Astle

Our deepest sympathy goes out to the families of Ronnie Berlack and Bryce Astle, the two US Ski Team hopefuls who were killed in an avalanche in Soelden, Austria on January 5.

“Ronnie and Bryce were both outstanding ski racers who were passionate about their sport — both on the race course and skiing the mountain,” U.S. Ski and Snowboard Association president and CEO Tiger Shaw said. “Our hearts go out to the Berlack and Astle families, as well as to their extended sport family. Both of them loved what they did and conveyed that to those around them.”

Friends and fans who have something to say about these young athletes, please share your thoughts on the Facebook post.
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Earl Ervin Clark, 95, a World War II veteran who was instrumental in forming the 10th Mountain Division National Association and a member of the Earl Ervin ClarkColorado Ski Hall of Fame, died Dec. 28 at his home in Colorado. Born in Vermont, Clark learned to ski as a teen in northern Wisconsin. Skiing became an integral part of his life.

“He was Mr. 10th Mountain Division,” said Dennis Hagen, an archivist with Denver Public Library. “He essentially was responsible for putting together the current set-up of the veterans’ organization.”

Just a day before his death, Clark attended an annual 10th Mountain holiday luncheon in Genesee, where he was surrounded by longtime friends.
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Member News

All Resort Furnishings to introduce new Toboggan Display Rack at SIA Snow Show
All Resort Furnishings, Ltd – curator and supplier of antique ski and snow sport gear, furniture, and unique retail fixtures, is proud to feature their Toboggan Display Rack at the upcoming 2015 SIA Snow Show.
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Tecnica/Blizzard Announces: Bodacious Sales of Colorado Expands to New Mexico
Tecnica / Blizzard is pleased to announce that the Bodacious Sales Agency of Colorado expands their sales territory to include New Mexico.  Jeff Sale and his team will be managing Tecnica and Blizzard alpine and footwear products in Colorado and New Mexico.
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100 Service Members, Post 9/11 Veterans & Military Families Ski and Ride Free at Sugarbush Resort
100 service members, post 9/11 veterans and military families will get together in Warren, Vermont Sunday morning for a day of free skiing and snowboarding at Sugarbush Resort with the Red Sox Foundation and Massachusetts General Hospital Home Base Program.
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Tubbs Snowshoes’ Ambassador Program Grows in 2015
Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the third season of its Ambassador Program, introducing new faces from across North America to add to the current team roster and help promote the community of snowshoeing.
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Lorpen Donates $50,000 Worth of Socks to Help Keep New York City’s Homeless Warm this Winter Season
Lorpen, a performance sock designer and manufacturer, has donated more than $50,000 worth of merino blend socks to the Coalition for the Homeless, the nation’s oldest advocacy and direct service organization helping homeless men, women and children. The socks will be distributed to New York City’s homeless community throughout the winter as part of the Coalition’s Grand Central Food Program.
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New England Patriots Look to Keep it Hot in the NFL Divisional Playoffs by Staying Warm on the Field in WSI Sports Elite Apparel
Following another exciting NFL regular season, the New England Patriots will now have to turn their attention to the playoffs where they will be taking on the Baltimore Ravens in a vastly different climate than they have seen thus far this season. The Patriots will once again run into the Ravens for a Divisional Round Playoff game inside Gillette Stadium where temperatures are expected to be in the low teens at kickoff.
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Lonely Planet Acquires Strategic Stake in Teton Gravity Research
Travel media company Lonely Planet announces the acquisition of a strategic stake in media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries. Following the release of two award-winning feature films, TGR currently has multiple films in production and development phases across a variety of action sports.
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Marker Völkl Announces Agreement to Acquire Dalbello
Marker Völkl, a leading global manufacturer, marketer and distributor of alpine skis, snowboards, bindings, ski apparel and accessories, announced today that it has entered into a definitive purchase agreement to acquire the Dalbello Group, a family-owned Italian business that has been producing pioneering and well regarded ski boots since 1974.
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Hot Chillys – 30 years strong and having a Fiesta!
Coming off a successful introduction of the Fiesta Collection in 2014, Hot Chillys will release its new 2015 Fiesta Collection of prints at Outdoor Retailer Winter Market (OR) Booth #18019 in Salt Lake City, UT, and at Winter Snow Sports Show (SIA) Booth #3330 in Denver, CO!
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The Chill Foundation to Exhibit at Snowsports Industries America Snow Show
The Chill Foundation is gearing up for the Snowsports Industries America (SIA) Snow Show in Denver, Colorado at the Colorado Convention Center from Wednesday, January 28 through Sunday, February 1, 2015.
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Jon Rucker Promoted to Sr. Vice President – Sales/Marketing for HEAD USA Winter Sports
In a release today, Kevin Kempin, CEO/President HEAD North America, announced the promotion of Jon Rucker to Sr. Vice President – Sales/Marketing for HEAD USA Winter Sports.
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Solution54 Brings Peer-to-Peer Transactions to Snow Retailers Nationwide
Solution54, an inventory sharing network that uses peer-to-peer transactions to help brick-and-mortar shops increase sales, will be exhibiting at the 2015 SIA trade show. Approved for use by several of the top snowboard brands including Never Summer, Jones and Flux, they are currently accepting appointments from brands and shops alike that want to learn more about the service during the show.
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January Marks Seventh Annual Learn to Ski and Snowboard Month
January 2015 marks the seventh annual Learn to Ski and Snowboard Month. Right after New Year’s, during the entire month, ski and snowboard areas throughout the country offer their best deals for newcomers wanting to try one or both of these winter sports in the most affordable way.
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Hestra Gloves Introduces New Styles and Technologies
Hestra is proud to announce new glove styles and technologies for the 2015-2016 winter season. Included are brand new designs, redesigns of old favorites, and exciting new technologies that continue to push the limits in technical glove design.
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Welcome to our New Members!
A warm welcome to all the newest SIA Members who have joined in the last quarter! Please check out these great companies and join us in welcoming them to the SIA family:

Anthem Branding, Garb Inc, Batalla Skis, SportShieldz, Sportalm, WillyFinder, Backwoods TechGear LLC, Fitwell Boots and Shoes, Boldbrew LLC, Thompson Inc, Powder Point Sports, WAXD Laces, Nordic Outdoors LLC, Eastman Chemical Co, Shred Betties, Rumbleship, L&L Products, Zodiac Event Displays, Declaration Brewing, GP87, Five Digital Design, Soulmotion Snowboards, Kyber Outerwear USA Corp, MPA Event Graphics, iConnect POS, Metaline Industrial Limited, RET Engineering, 12*21, Albritton Skis, Aries Manufacturing, AscentCRM, Austrian Trade Commission, Bagjump Action Sports Inc, Banshee Bungee, Becker Glove International, LLC, Blackspade USA, Blue Acorn, Blue Saigon LLC, Bronto Software, Inc., Cantankerous Snowboards, CardConnect, Citywide Banks, COATOLOGY, Compagnie No Excess Inc, Cush Fur Tush, Daniel Stearman, Db Equipment, D-Day Snowboards, Digital2You, DIOMI, Dome Design Helmets, DOWP a snowboard group, EU Design HK Ltd, Exel Sports, Extreme Winter Equipment, Farm to Feet, Festival iF3 Inc, Fist Care Mfg Company, Footprint Insole Technology LLC, Frank Mayer and Associates, Inc., Freyja.Ca, Gerbing, Go Free Gloves, Goddess Garden Organics, Goldbergh, GoScope, Grey Suit Retail, GROM Co Snowboards, Icepeak , IFA Prowear, JAIL JAM, Jiangxi Kaipi Sports Goods Co Ltd, Jiberish, Jining Glove and Sewing Product Col, LTD, Jining Zhongxing Garments Co., LTD, Jonathan Paul Eyewear, Kari Traa, KeySmart, KGB SPORT, Lathrop & Gage LLP, Letarte, LifeProof, Loaded Boards Inc, MDXONE, Mountain Collective, Mountain Sportswear, MyPakage, NeverWet, New England Ski Journal, New Power Industrial LTD, NIGHTMARE, Ninghai Jianfeng Junketing Articles Co., LTD, Nobel Weather Associates, Ohski, LLC, Outdoor Survival Canada, OwnerIQ, Pine Brand, Pit Viper, Pivotal, Point Zero, PolarPro, PT Dayup Indo, Radici Plastics USA, Remind Insoles, Ripclear, Rodin Ltd, Rossland Binding Co, Sabek Outerwear, SaveOnGoods Wholesale, SAXX Underwear Co, Sego Skis, Sessions – USA, Shanghai Keensun Clothing Co Ltd, Shenzhen Reanson Products Co., LTD, Sherpa Adventure Gear, Shifan Racewear Inc, SkiGenius, Snow Surfer Productions, LLC, SnowStoppers, SP United USA Inc, Spacecraft Collective, Sport&Ski Valet  , STARLING USA, Stoneham Apparel, Suncloud by Polaroid, Sunski, SuperFabric®, Swappow, LLC, Sweet Protection, SYL-tex Glove, Inc, Th Zipper Limited, The Pole, TOLIN CO LTD, Trendline (TianJin) International Trading Co Ltd, Tribe Snowboards, Tuck Shop Trading Co., Tundra Gear, Ultralon Foam Group, U-PIC Insurance Services, UTi United States Inc Denver, Vibram USA, Vishnu Freeski, Vooray International, Vuarnet, WI-ME snowboards, Wolfie Furs Canada, Xiamen Anb, Sports Goods Co., LTD, Xiamen Tianyi Imp & Exp Copr., LTD, XS Helmets, XSories, Yueqing Kylin Motorcycle Fittings Co, Z Search Group, Inc., Zarges Inc, Zhaoqing Bohan Sports Co., LTD