SIA Newsletter

The Word on the Slopes

USSA Names New Directors
New USSA Board of Directors member Dan Leever (left) poses with his wife, son Alex and U.S. Ski Team star Lindsey Vonn; Li Ming Xinhua IOC Hand out Photo

U.S. Ski and Snowboard Association (USSA) Chairman Dexter Paine welcomed four new members to the USSA Board of Directors at the board’s annual meeting on Sunday during USSA Congress 2015. Dan Leever (Palm Beach, FL/ Vail, CO), Grete Eliassen (Salt Lake City), Chris Seemann (Winter Park, CO) and Martina Lussi (Lake Placid, NY) each bring a wealth of knowledge and experience in sport and leadership to the board.
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Not Over It: May Storms Extend Winter Season
Where to Ride in North America Right Now
Closing day pow at Snowbird! @BuckManford having a bright day! @scubadrew with the action shotMother Nature seems to be a bit confused. It’s mid-May, but late season dumps in California, Utah, Whistler, and Colorado have kept the season alive and firing. Late last week, it puked over a foot at Mammoth Mountain, which allowed the resort to scratch its original closing date of May 10th, and will now stay open as long as the snow holds up.
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Protect Our Winters, Ben & Jerry’s and New Belgium: a Match Made in Heaven
POW Ben and Jerry's and New BelgiumWhen two B Corps come together, delicious ideas are created. Our mutual dedication to using business as a force for good means you get to enjoy this brown ale laden with chocolaty, salted-caramel, vanilla goodness while helping Protect Our Winters combat climate change. Salted Caramel Brownie Ale will be released in Fall 2015.
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SOS Outreach Appoints Seth Ehrlich to Executive Director Post
Seth Ehrlich, SOS OutreachThe Board of Directors of SOS Outreach today announced the appointment of Seth Ehrlich to Executive Director of the youth development non-profit organization. Ehrlich has served at SOS for nearly 10 years, most recently as interim executive director while the executive committee conducted a national search for its new leader.
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Patagonia’s New Film Chronicles Ramón Navarro’s Life as a Surfer & Environmental Activist
Patagonia is excited to announce the global release of The Fisherman’s Son, a new 30-minute film chronicling Ramón Navarro’s rise to the top of the big wave surfing world and his growing voice as an environmental activist.
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Member News

Nordica USA Personnel Changes – Andy Hare to Depart Nordica
Effective June 1, 2015, Andy Hare will depart Nordica USA after more than 18 years with the company.
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Rocky Mountain Underground Creates New Apparel and Accessories Line
Rocky Mountain Underground, manufacturer and innovators of award winning, hand made skis, released today their new apparel and accessory line of products all made in the USA. Rocky Mountain Underground (RMU) is committed to keeping their products at the highest level of US-based manufacturing and the benchmark for top-quality gear.
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Thule Brand Ambassador, Peter Pell, retires after 30 years
Peter Pell is a pioneer in the industry, a true brand ambassador, and most importantly, a genuine friend to us all. On May 7th, Peter retired from Thule after 30 years of hard work and dedication.
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Turner PR Opens Chicago Office; Adds Digital VP, Senior Talent
Turner Public Relations, Inc. (Turner PR) recently announced the opening of an office in Chicago, IL, as well as the addition of a wealth of new talent to its ranks. The boutique firm, which specializes in media relations, social media, content and digital communications for travel and lifestyle brands, represents some of the world’s best hotels, resorts, destinations, fashion, active and modern outdoor brands.
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Turtle Fur Donates Towards Nepal Earthquake Relief Effort
Turtle Fur® has made an initial donation of $10,000 to aid in relief efforts for those affected by the recent earthquakes in Nepal.
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National Ski Patrol announces board chair Ed McNamara receives coveted Minnie Dole Award
The National Ski Patrol (NSP), the largest winter rescue organization in the world, announced today that Ed McNamara was the recipient of the organization’s coveted Minnie Dole Award during its Powderfall Conference at Canyons Resort in Park City, Utah.
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NASJA East Selects O’Brien and Duffy for Golden Ski Award
Nina O’Brien and Drew Duffy were selected by the North American Snowsports Journalists Association East Region (NASJA East), as this year’s winners of the Don A. Metivier Golden Ski Award. The award is given to the most promising male and female junior alpine racers in the eastern U.S.
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Darn Tough Vermont Continues to Inhale Market Share
Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance socks, reports continued year-over-year growth with another record-setting quarter. With Q1 topline growth up 59% over the corresponding period in 2014, the Vermont sock company exceeded its Q1 goals. The company also had a record setting March, up 99% over March of last year.
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Seirus Innovation Names New Sales Manager for Snow Sports Division
Seirus has named Dean Carlson as Sales Manager in its Snow Sports Division. Carlson will be involved in both key account and regional territory management, handling Seirus’ full line of cold-weather snow sports essentials.
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G3 Hires Industry Veteran John Pieper as VP of Sales to Lead Its Growing Team
Building on the company’s biggest period of growth in its 20-year history, G3 has hired industry veteran, John Pieper as VP of Sales to lead the company’s quickly-expanding sales and distribution efforts.
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TRANSWORLD BUSINESS Announces Editorial Appointments and Strengthened Print & Digital Strategy For 2015
TRANSWORLD BUSINESS is excited to announce that it will continue to build on its 20-year history as the number one source for action sports news and information with several new editorial appointments.
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Discrete Clothing and HyperActive Capital Announce Investment Partnership
Utah based outdoor and active lifestyle brand, Discrete, announced a committed investment from HyperActive Capital on Friday. The investment will allow Discrete to scale current operations in order to meet increasing product demands.
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