SIA Newsletter

THE WORD ON THE SLOPES

word_1Join U.S. Olympic Snowboard Hopeful Elena Hight’s Journey To Sochi In Hight Hopes This Six-Webisode Series Follows Two-Time Olympian Elena Hight And Her Quest To The Podium At The Winter Games. Throughout the winter, viewers can follow Hight’s quest to realize her Olympic dreams at youtube.com/ElenaHight. Read More . . .

Millennials Are About to Outspend the Baby Boomer New Berglass + Associates and WWD Study: What Happens When Millennials Get the Wallet . The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new research study unveiled by Berglass + Associates and Women’s Wear DailyRead More . . .

word_2Burton unveils the 2014 Olympic US Snowboarding Team Uniforms Burton has officially unveiled the uniforms it has designed for the 2014 US Olympic Snowboarding Team. Read More . . .

New in January 2014: Lodging Packages that Include Learn to Ski and Snowboard Month Specials

January 2014 will be the sixth national Learn to Ski and Snowboard Month (LSSM). Embracing LSSM’s explosive popularity, leading ski-area lodges and hotels have introduced discounted accommodations to the program. Read More . .

Skiing History Website Launched The International Skiing History Association (ISHA) recently launched a newly redesigned website, www.skiinghistory.org. On the new site you can read articles, conduct research, watch videos, view vintage ski art and obtain or renew membership in ISHA. Read More . . .

Six Elected to the U.S. Ski and Snowboard Hall of Fame

word_3Six athletes and sport builders have been elected to the U.S. Ski and Snowboard Hall of Fame for their contributions to the sport. The Honorees include big mountain skier Scot Schmidt, freestyle pioneer and world champion John Clendenin, 2006 Olympic moguls bronze medalist Toby Dawson, freestyle aerials champion Kris Feddersen, globally acclaimed ski film producer Joe Jay Jalbert and ski show pioneer Jerry Simon. Read More . . .

“How Can We Help?” Protect Our Winters Discusses Climate Solutions With EPA Administrator Gina McCarthy On Dec 4, Protect Our Winters and a large group of representatives, businesses and athletes from the winter sports community held a conference call with EPA Administrator Gina McCarthy. Their message, in this first ever connection between the snow sports community and the nation’s leading agency working to solve climate change was: we will help support your plan and create a movement to solve climate change in key states. Read More . . .

brodTransWorld Business Launches Bro’d To SIA Contest; Skiing Magazine Bro’d Contest is Underway TransWorld Business and Skiing Magazine, in partnership with SIA, are giving one lucky shop employee, ages 21-25 only, an all access trip to the 2014 SIA Snow Show. To enter through Transworld Business, click here. To enter through Skiing Magazine, click here. Read More . . .

Greg KleinWilli’s Ski Shop Owner Greg Klein Heads to the White House On Monday, Dec 9, Willi’s owner Greg Klein attended a White House Business Council and Business Forward briefing at the White House to discuss the President’s economic priorities. The event was an opportunity for business leaders to share advice and expertise with senior Administration officials and meet with fellow business leaders from around the country. Read More. . .

Patagonia’s Worn Wear Campaign, the Antidote to Black Friday On Black Friday, when deals and discounts entice people to buy more than they need, Patagonia sent an alternative message to its friends, family and customers, one that explores the quality of the things we own and the lives we live. Read More . . .

 

Member News

Laurent PotdevinLululemon names former Burton executive as CEO
Former Burton CEO Laurent Potdevin has been selected for a plum role with the high-profile athletic apparel company. Read More . . .

Digital Trends for the Active Lifestyle Consumer: New Research From The Good
Active consumers are gravitating toward activity participation, shopping and purchase experiences offering maximum flexibility and minimum hassle, according to new research conducted by digital agency The Good. Read More . . .

CHAOS/CTR Headwear Announces Official Pro-Winter Sport Team 13/14 in Snowboard and Freeskiing
Chaos Headwear, makers of high quality headwear in the US and worldwide, supports a team of top notch winter sport athletes. This years’ team in the US include three Chaos veterans, along with newly elevated Spencer Kerines and Jesse Delgado. Chaos’ support helps these winter athletes reach their winter competition goals. Expert skier and Chaos spokesperson Chris Anthony, of Anthony Adventures, will guide the team energy to another successful season. Read More . .

Ride Snowboards Drops Final Part of “Because of Snowboarding” Film Series
You can describe Ride Snowboards Pro Team rider Jake Blauvelt in many ways, but two words that resonate with the dynamic rider are: Well Balanced. From his aggressive riding to everyday life, Jake focuses tons of his energy on being well balanced. Read More . . .

Pakems Donates Shoes to Denver’s Homeless
Pakems, a Colorado-based footwear company, is donating 700 pairs of its lightweight, water-resistant and warm shoes to the Denver Rescue Mission for distribution to area individuals and families in need. Pakems, created by Colorado businesswoman, Julie Adams, are lightweight, packable shoes, designed for men and women on the go. Read More . . .

APO Partners with FATCAN to Launch a Line of Vibrant and Environmentally Friendly Ski Poles in the U.S.
FATCAN a European-based ski and apparel company is pleased to announce that its eye-catching and environmentally friendly ski poles are now available in the U.S. Represented by Sales Guys based in Denver, Colorado, FATCAN poles will be available at specialty retailers near you. Read More . . .

Arc’teryx Equipment Announces New Appointments in Design Team
Outerwear manufacturer and retailer Arc’teryx Equipment Inc. today announced two new appointments to its Product Design team reflecting the company’s ongoing and dedicated investment to producing industry-leading research & design – Carl Moriarty as Director, Apparel Design and Brand Aesthetics and Dan Green as Director, Equipment Design. Read More . . .

Arbor Snowboards Receives Multiple 2014 Awards
Arbor is proud to announce that their 2014 snowboard line has won multiple industry awards. The awards continue to validate their System Technology and solidify their boards a place among the most recognized in the industry for stand-out performance and ground breaking technology. Read More . . .

LEKI Partners with Universal Sports Network to Present the Lindsey Vonn Victory Tracker
LEKI, the leading manufacturer of skiing, trekking and nordic walking poles, and corporate sponsor of U.S. Ski Team member Lindsey Vonn since 2006, is proud to announce its sponsorship of the Universal Sports Lindsey Vonn Victory Tracker at http://universalsports.com/lindsey-vonn-victory-tracker-career-retrospective/. Read More . . .

Factory Design Labs Launches ‘Soul Of Skiing’ For Squaw Valley
With an overabundance of ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it is easy for any resort to get lost in this highly competitive marketplace. Read More . . .

K2 Snowboarding Launches “Seek & Enjoy Sessions: Whistler” Video Series + Contest
K2 Snowboarding is bringing the stoke to the season. Today, the established snowboard industry leader unleashes the first episode of its new, four-part web series “Seek & Enjoy Sessions: Whistler.” Read More . . .