SIA Newsletter

The Word on the Slopes

NYT Womens Ski Jumping Slideshow

March is Women’s History Month: In Honor of the Occasion, the New York Times posted an incredible slideshow of the Inaugural Women’s Ski Jumping Competition at Sochi. The slideshow is part of the Times’ offering of curriculum for classrooms and for further research on Women’s history in sports. See the full slide show here.

Amy PurdyAmy Purdy Can Snowboard But Can She Dance?
On Good Morning America, March 4, it was revealed that Purdy, who is ranked No. 2 in the world in para-snowboarding, will compete on Season 18 of Dancing with the Stars. Currently the only double amputee competing in the international para-snowboarding field, she will become the first U.S. Paralympian to appear on the hit reality television show.
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Women fastest growing demographic in action sports

Females: The Fastest Growing Demographic In Action Sports
Females are the most underrated yet fastest growing demographic in action sports.You don’t need to be professional in market data analysis to know that more girls are interested in board sports now than ever before.
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Jeremy Jones, 60 Minutes SportsJeremy Jones: Snowboarding Pioneer
Snowboarder Jeremy Jones is upping the ante as he takes his board to some of the most remote mountain ranges on the planet, where even helicopters can’t go. Watch 60 Minutes Sports on Showtime
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2014 Mt
. Baker Legendary Banked Slalom – Congrats to our own Dave Wray, SIA Western Rep, on his 4th Place Finish in the  Mid-Masters Category!

Challenging conditions from icy berms and thin cover to foggy Pacific Northwest soup surrounded the 2014 Mt Baker Banked Slalom. This year’s course was on the gnarlier side of berm surfing and gate bashing with a whole bunch of carnage. Check out the final photo gallery here and see the final results here.

Show Us How You Know the Snow: Cross-Border Collaboration Aims at Avalanche Safety for Resort Riders
A unique partnership between US and Canadian avalanche safety organizations is issuing a challenge to skiers and snowboarders: Make a 4-minute video that shows the proper preparation for riding beyond resort boundaries, and you and your film could become a role model for sidecountry riders.
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View The Snow Show Daily For Everything #SIA14
word_dailyIf you didn’t make it to the 2014 SIA Snow Show, or would like to get an overview of everything that happened on the Show floor, take some time to review it all in downloadable copies of the Snow Show Daily, published each day of the Show and at the On-Snow Demo. The Snow Show Daily is also available on the SIA app, your year-round where you’ll find helpful resources including a complete Member Listing, access to research, newsletters, SIA’s Latest (blog/news feed), SIA information and social feeds. Relive the Show and the On-Snow Demo through videos and photos at and

Snow Show Dailies


Member News

Voilé and Powder Keg to host 2014 Ski Mountaineering North American Championships and Vertfest.
Voilé and the Wasatch Powder Keg are excited to announce that not only will they be hosting this year’s North American Ski Mountaineering Championships, but will also be partnering with the Utah Avalanche Center and Outdoor Research to bring the Vertfest to Utah for 2014.
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Henrik Harlaut Joins Bern Pro Team
Bern Unlimited (Bern), the lifestyle action sports company specializing in head protection for non-motorized action sports, is excited to officially announce the addition of Swedish freestyle skier Henrik Harlaut to its snow team.
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Salomon athlete set to climb and ski a record-setting 100 vertical kilometers in one month
Salomon, the leader in technical design and innovation in mountain sports announces premier backcountry skier and mountaineer Greg Hill’s 100k March Madness Challenge.
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Verde Brand Communications Launches Action Sports Division
With more than a decade worth of time in the trenches cultivating media relationships, executing for clients, and consuming adult beverages for work, Verde Brand Communications is bringing their expertise to the action sports and lifestyle markets.
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Spyder Hires Seasoned Veteran Greg Bardin to Head Up New Sales Role
Spyder has experienced significant growth over the past five years with its new management team and the revamped brand DNA and compelling product assortment that have accompanied the change. It is now now forging ahead, under new ownership, on another company growth plan.
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Chaos Hats Celebrates the Winter Carnival in Steamboat Springs with SSWSC 100 year Birthday and Special Collector’s hat
The Steamboat Springs Winter Sports Club pulled out all the stops in preparing to host the 100st Winter Carnival from February 5th through February 9th, 2014.  The annual Steamboat Springs Winter Carnival, a five-day celebration of snow, athleticism and community, has undoubtedly become Routt County’s largest celebration of the year. This year, Chaos Headwear, a local outdoor company, sponsored the SSWSC with several Special Edition hats to celebrate the Club’s 100th anniversary.
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Freerider Lorraine Huber Joins Bergans International Athlete Team
Bergans of Norway today announced Lorraine Huber joins its roster of international athletes. At the age of 34, Huber is a top 10 ranked freeride skier and a true pillar of the skiing community.
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