SIA Newsletter

The Word on the Slopes

SOS CO Eagle River Ride participants13th Annual SOS Outreach Colorado-Eagle River Ride Celebrated July 26 In The Vail Valley, Benefiting The Youth Development Non-Profit SOS Outreach
The SOS Outreach Colorado-Eagle River Ride loops from Beaver Creek Ski resort out along the scenic banks of the Colorado and Eagle Rivers including the famous hard-packed dirt portion of the Colorado River Road. During the 2014 event, 665 riders completed the 100, 68 or 42 mile courses and celebrated their achievement at the new festival finish.
Read more


Learn to Ski and Snowboard (Month)/Bring a Friend Introduce Updated Toolkit for Industry Partners

Learn to Ski and Snowboard Bring A Friend

The organizers of the Learn to Ski and Snowboard (Month)/Bring a Friend initiative have introduced a new and updated toolkit for industry partners to use this fall and winter in their efforts to attract newcomers. The toolkit utilizes state-of-the-art technology to deliver information and promotional materials provided gratis. Long-time LSS(M)/BAF supporter and web/social media management partner nxtConcepts developed the toolkit.
Read More

Design Summer Camp Call for Competition Project Proposals
Design Summer CampOlatu Leku in Anglet, France will become a hub for dozens of outdoor and action sports designers September 1-5, 2014 when they converge for Design Summer Camp with three days of workshops and lectures with design specialists and a 24-hour design competition tackling a real outdoor and action sports design issues. EUROSima Cluster and Outdoor Sports Valley present the DSC bringing together at the same venue apprentice designers and engineers, experts, academics and specialists to examine the role of design in the development of Action & Outdoor Sports companies. Learn more here.


True to This video series by VolcomVolcom Launches True to This Video Series Around New Brand Message
Reflecting a turning point in the continued evolution of its brand, Volcom has reframed its core tagline to one that honors its 23-year history while underscoring the brand’s future direction and global customer base. “True To This” is the company´s new unifying message that will accompany a renewed visual direction and modernize one of the most recognizable and revered board-sport and lifestyle brands.
Read More


First-ever FIS sanctioned races staged in Africa
The first-ever FIS sanctioned races held on the African continent took place on 4th and 5th August 2014 in Tiffindell (RSA). The Tiffindell resort is situated on the border of South Africa and the Kingdom of Lesotho in the Southern Drakensberg Mountain range.
Read More

Check out Snow Sports Industry Jobs Available on

Burton Snowboards, Burlington, VT
Women’s Outerwear Designer

Zeal Optics, Pacific Northwest
Independent Sales Rep

Zumiez, Lynwood, WA
Email Marketing Manager

Go to for more listings.


Thanks for Your Support – 60 Years of SIA
Diane BoyerSIA 60th Anniversary“We were all striving for the same things. It didn’t matter whether you were a guy or a gal, we were united for the same end- which was to see more product sold and have a trade show that represented all the members and as in an attractive of a venue as possible for all the buyers in the marketplace.” – Diane Boyer, president of Skea, SIA Board Chairman 2005-2007



Member News

Smith Announces Official Eyewear And Helmet Partnership With Vail Resorts
SMITH is pleased to announce today its marketing partnership with Vail Resorts, the premier mountain resort company in the world and leader in luxury, destination-based travel at iconic locations, to provide best-in-class eyewear and helmets to millions of outdoor-enthusiasts while reinforcing the importance of proper head and eyewear protection during adventurous pursuits.
Read More

Teton Gravity Research Releases Final Jeremy Jones’ “Higher” Trailer
The award-winning producers from action sports media company Teton Gravity Research (TGR) announce the release of the second and final Higher trailer. Slated for a September 2014 world premiere, Higher traces the origins and pinnacle achievements of Jeremy Jones, one of the greatest big mountain snowboarders of our time, co-directed by Jones and his brothers, TGR co-founders Todd and Steve Jones.
Read More

LEKI Partners with Microsoft to Introduce the LEKI Trek and Ski Tracker App
In direct partnership with Microsoft, and in conjunction with Summit Data Corp and their Active Network of over half a million active outdoor users, LEKI announced today the launch of its new free LEKI Trek and Ski Tracker app for Windows Phone devices. The app includes a GPS tracker (and a step counter for SensorCore enabled Lumia devices), and integrates with Active Network, allowing users to save trails hiked on the cloud and post activity photos on Twitter and Facebook.
Read More

Seirus Innovation Names New Sales Manager for Snow Sports Division
Seirus Innovation has named Don Maneth as Sales Manager in its Snow Sports Division. Maneth will be involved in both key account and regional territory management, handling Seirus’ full line of cold-weather snow sports essentials.
Read More

Introducing Smith’s Fall 2014 Sunglass Line
SMITH changed the way thrill seekers see the world when it introduced ChromaPop™, the world’s most advanced polarized lens. Delivering a unique combination of patented polarization and color management technologies, ChromaPop provides exceptional clarity, high contrast, dynamic color optimization and reduced eye fatigue.
Read More

K2 Skis Appoints New Colorado Territory Sales Rep
K2 Sports has announced the appointment of Clem Smith as the K2 Skis Sales Representative in the Colorado territory. Smith will be responsible for overseeing the sales of all K2 Ski products including K2 Skis, boots, ski poles, helmets, goggles and accessories as well as Backcountry Access (BCA) backcountry tools.
Read More

SASS Global Travel Partners with Spark R&D for Splitboard Binding Demo Program
Adventure Travel Company, SASS Global Travel, has partnered with splitboard binding company Spark R&D to offer split-boarding clinics using Spark R&D bindings at SASS Argentina this summer.
Read More

Implus Acquires DryGuy and MaxxDry Dryers
Implus announced today they have completed the acquisition of DryGuy, a leading supplier of footwear dryers and thermal layering systems. This latest addition to the Implus family of brands will fall under the company’s Outdoor Division, which also includes Yaktrax, ICEtrekkers and Little Hotties.
Read More

Hydrapak Rolls Out Revolutionary Stash™ Collapsible Bottle
Hydrapak, a leading global producer of active-lifestyle and technologically advanced hydration solutions, is pleased to announce the introduction of its innovative Stash™ Collapsible Bottle.
Read More

Skida Hires PR Firm
Skida Headwear & Accessories recently hired Killoran Communications LLC as its public relations agency of record in the U.S. The partnership focuses on expanding brand awareness of Skida’s Made in Vermont headwear and accessory collection made from limited edition prints.
Read More

Dainese Plans Comeback in North American Winter Sports and Bicycle Industries
Dainese USA today signaled a new growth strategy and reenergized focus for the North American winter sports and bicycle industries. The push will include expanded sales and marketing teams, planned growth for its retail base, and a revitalized marketing program to support new breakthrough 2015 product lines. The legendary Italian protection company has also appointed winter sports and bicycle industry veteran, Dan Walczewski, as director of sales for Winter Sports and Bicycle, to lead the efforts in these industries.
Read More

K2 Skis Partners with Slopestyle Phenom Maggie Voisin
Ski industry leader K2 Skis is proud to announce that slopestyle superstar Maggie Voisin will be joining the K2 family. Voisin is the future of freeskiing; at just 15 years old she is already one of the top women slopestyle skiers in the world. Now that Voisin has teamed up with K2 she will have both the support and the innovative ski technology she needs to continue progressing the sport.
Read More

Black Diamond Inc. Appoints Former Sony and GAP Senior Executive, Zeena Freeman, as President
Black Diamond, Inc. (NASDAQ: BDE) (the “Company” or “Black Diamond”), a global leader of innovative active outdoor performance equipment and apparel, has appointed Zeena Freeman as president, effective August 11, 2014.
Read More