SIA Newsletter

Verde PR Presents Free, Online “Business of the Backcountry” Programming for Snow Sports Retailers and Sales Reps

Business of the BackcountryThe snow’s falling and the stoke is rising among backcountry enthusiasts as they ready for the 2014-15 winter season.

As the backcountry category continues to post huge gains in both participation and sales in the snow sports market, retailers and sales reps face growing challenges as well. Snow sports sales reps and retailers are often the first point of contact for novice and experienced backcountry enthusiasts, alike, in both selling backcountry gear and safety equipment, and offering resources to this customer base.

In short, it’s a giant responsibility to serve this end consumer, one that reps and retailers take very seriously.

This is the ‘why’ behind the live events that Verde Brand Communications has hosted in its Business of the Backcountry panels, have been extremely well attended for two winters in a row at the SIA Snow Show. Verde’s panels have consistently delivered best practices, discussion, direction and community for backcountry reps and retailers.

Today, the next era of this popular industry resource debuts in a first-of-its kind, absolutely free, six-week, learning and training opportunity: The Business of the Backcountry 2.0, powered by Verde Brand Communications (

In the new online format, Verde has extended the reach and the valuable insights of each expert panelist, enabling the trainings to reach many, many more people. What’s more, the audience is able to go deeper with each expert in the virtual, multi-week panel format. Participants are encouraged to engage, share and network directly with one another, and to ask questions of our panelists in a built-in forum. (Read the complete press release here)

The Business of the Backcountry 2.0 is a completely free resource that enables retailers and reps to join the world’s most respected snow-safety and industry experts as they share five weeks of free content tailored just for those who are engaged on the front lines of getting their customers ready to enjoy the backcountry safely and responsibly. Learn More and Sign Up Here.