Any good display window is a workhorse when it comes to visual merchandising. Window displays can tell several product stories at once, create local buzz, showcase the brands you stock, convey the philosophy of your store, not to mention attract customers simply by engaging them as they pass by.
This month’s Window Display Addendum focuses on window displays and provides guidelines, practical advice and ideas for merchandising windows worthy of Fifth Avenue in NYC and those of a more modest make. There are always ways to augment less-than-optimal window space, as there are ways to crank up the volume for windows with great visibility.
Situated on Main Street in bustling downtown Burlington, Ski Rack, which opened its doors in 1969, is located within walking distance to the University of Vermont’s centrally located campus, as well as pedestrian friendly Church Street – a mix of lively outdoor cafes and Burlington’s retail epicenter.
Karen George, one of the owners, shared some of what goes on behind the scenes to make Ski Rack’s windows come to life every week as well as some helpful hints for staying organized and on schedule when it comes to window installations. Read More
SIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com