SIA Newsletter

Winners of the SIA Awards for Snow Industry Excellence Speak About Passion for the Industry and the Sport

Retailer and Rep of the Year Awards ceremony

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition while pushing forward the passion and growth of snow sports. The 2014 winners and the awards ceremony itself affirmed that our industry is one filled with passion and enthusiasm for snow and for life.

“That’s the one word you hear time and again in our industry…passion,” said award ceremony emcee Diane Boyer, owner of Skea.  “These people have made their living following their passion and their dreams. It’s something we all need to stay focused on, keep on working toward, and never forget.”

John Whitcomb, winner of the Northeast Regional Rep of the YearJohn Whitcomb, winner of Northeast Regional Rep of the Year, representing K2 Skis & Snowboards, Hot Chillys, BCA, Eider and Electric, said, “It means a lot to get recognized by my customers. It’s just a great feeling to have the appreciation of all the people I care about, and of the companies I represent. Of course it should really be an agency award because it’s this great team that makes us successful.”

Back-to-back winners of Northeast Retailer of the Year Bill and Teeta Langlands of Darkside Snowboards, Killington VT, added, “It’s a beautiful thing, to be honored for doing what we love. It’s about snowboarding, it’s about personal growth, it’s about launching people. We’re so inspired by youth and we love to see them grow as people and as riders. We’re out on the mountain every day, loving this life. We’re so honored to be recognized for that. Long live snowboarding!”

Northeast Retailer of the Year Bill and Teeta LanglandsRep of the Year Award Winners are:
Andy Correll, Atlantic Region, Marmot
Rick Cherashore, Atlantic Region, Elan Leki, Dalbella, Transpack
Rich Whinnie, Eastern Lakes Region, Rome
Tim Parker, Midwest Region, Rossignol, Giro
John Whitcomb, Northeast Region, K2
Bruce McDonald, Northeast Region, Atomic Ski
Andy Miller, NoCal Region, Dynastar
Tobey Crane, Northwest Region, Volkl/Marker
Scott Sutton, Rockies Region, Scarpa, Ortovox, Big Agnes, Deuter, Jetboil
Suzie Parnell, South Region, Spyder
Jeff Darby, West Region, K2

Retailer of the Year Award winners are:
Darkside Snowboards, Killington, VT, New England Region
Ski Barn, Paramus, NJ, Mid Atlantic Region
Ski Center, Washington, DC, Southeast Region
Pierce Skate & Ski, Bloomington, MN, North Central Region
Bobo’s Ski & Board, Reno, NV, Pacific Region
Sun & Ski Sports, Katy, TX, South Central Region
Milosport, Salt Lake City, UT, Mountain Region

Congrats to all of this year’s award winners! For more photos and bios of each winner, check out the awards pages at