SIA Newsletter


Word_1_AndyUS Ski Team Member Andrew Newell & 105 Winter Olympians Call For Climate Action
2014 Olympian Andrew Newell, along with 105 fellow Olympians and Protect Our Winters have released a statement calling on world leaders to take action on climate change and to prepare a commitment to a global agreement prior to UN Framework Convention in Paris in 2015.
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“Bring a Friend in February” Campaign Encourages Skiers and Snowboarders to Help Newcomers Learn

U.S. Ski Team member Mikaela Shiffrin started skiing in her parents’ driveway, thanks to their encouragement. Team member Julia Mancuso was introduced to skiing by her babysitter. These Olympians, who are competing in the 2014 Winter Games – are just two examples of world-class skiers who were introduced to the sport by a friend, acquaintance or family member – the typical scenario for most of the 13 million people who ski or snowboard.
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Vote for Skiing in the American Society of Magazine Editor’s Readers Choice Award
Skiing is vying for the most “favorite” cover in the American Society of Magazine Editors’ Sports and Adventure category. The most liked covers on ASME’s Facebook page will compete to win the ASME Best Covers Contest Readers’ Choice Award. Support snow sports and “like” Skiing’s cover of athlete Kevin Brower taken at Brighton, Utah.

The Shmooz: Three-Stop Winter Tour is Successful!
Special thanks to the participating companies and to the attending jobseekers for getting involved in our recent stops at the Agenda Show, at Outdoor Retailer, and at the 2014 SIA Snow Show.
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Winners Announced For 15th Annual TransWorld SNOWboarding Riders’ Poll Awards  Word_2_Rider_Poll
It was a wild night at the Ogden Theater in Denver as the top riders in snowboarding took the stage to accept their awards. With Emcee’s Preston Strout and Jack Mitrani at the helm, riders were recognized for the best in individual progression and style, while filmmakers were awarded for excellence in their video projects.
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Vail and Beaver Creek Celebrate One-Year Anniversary of 2015 World Championships with “Countdown 2-15” Festivities
The 2015 FIS Alpine World Ski Championships’ clock was ticking for Vail and Beaver Creek as the two resorts hosted “Countdown 2-15” festivities to celebrate the one-year anniversary of the world’s best skiers’ return to the Vail Valley.
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Member News

Smith Optics Earns Industry Accolades for Best Product Packaging
Smith Optics is the proud recipient of the Outdoor Industry Award for ‘Best Product Packaging’ for their ChromaPop lens technology campaign. The award, presented by Outdoor USA Magazine at the recent Outdoor Retailer Winter Market, celebrates those companies in the outdoor industry that excel in the design and implementation of innovative marketing and communications programs.
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Freerider Lorraine Huber Joins Bergans International Athlete Team
Bergans of Norway today announced Lorraine Huber joins its roster of international athletes. At the age of 34, Huber is a top 10 ranked freeride skier and a true pillar of the skiing community.
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National Ski Patrol partners with H20 Outdoor Gear and H20 Guides
The National Ski Patrol (NSP) and H20 Outdoor Gear are excited to announce their partnership to offer all NSP patrollers H20 Outdoor Gear’s line of skis and packs, which excel in conditions from Alaska to the Northeast; NSP is also partnering with the heli-guiding arm of H20, H20 Guides.
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Winner of this Year’s Colorado Governor’s Award for Excellence in Exporting on Display at SIA Snow Show
Liberty Skis is pleased to announce that it has been selected as winner of the Colorado Governor’s Award for Excellence in Exporting.  Liberty Skis displayed the award in their booth #3725 at the SnowSports Industries America / SIA Snow Show
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New Interchangeable I/O 7 Goggle Wins 2014 ISPO Award for Design & Innovation
For the second year in a row, Smith Optics is the proud recipient of the ISPO Award for Design & Innovation. Following last year’s win for the Vantage Helmet with Aerocore technology, the 2014 title has been presented to the brand for the new interchangeable I/O 7 Goggle for the Ski segment.
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Outlast® Technology Increases Performance Comfort in Outerwear
Please join Outlast, leader in heat and moisture management, at the SIA Snow Show to see the newest developments in temperature regulating phase change materials (PCMs). Originally developed for use in space suits at NASA, Outlast® technology is a PCM that works by continuously balancing the temperature in your base layers and outerwear, storing excess heat then returning it later when needed.
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WSI Develops High Tech Undersuit For The USA Ski Jumping Team
WSI Sports makes innovative base layer clothing and gear for sports like football, baseball, hunting, skiing and all other outdoor activities. They are also the official supplier of the U.S. Ski Jumpers, who will have the advantage of cutting-edge apparel when competing in Sochi this February.
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Congratulations to Union Binding and all SIA Members Awarded at ISPO Munich 2014
Union Binding’s FC binding took home the ISPO Product of the Year award in the Action category. After couple of year of intense R&D and a strong collaboration with Automobili Lamborghini Advanced Composite Structures Laboratory (ACSL), Union Binding’s dream was transformed into reality. Whether it’s about luxury sports car or snowboard bindings, the challenge remains the same: weight reduction. The FC binding takes lightweight to a new level. Dozens of other SIA members took home 2014 ISPO product awards in the Action and Ski categories.

Duckworth Launches Its Groundbreaking Collection of American Wool Apparel at SIA Snow Show
Duckworth launched its groundbreaking collection of American wool apparel at the SIA trade show in Denver. Duckworth is a modern heritage brand whose objective is resurrecting the lost art and craft of USA wool, combined with state-of-the-art innovations in wool technology.
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