SIA Newsletter


word_111213Team USA Invades Times Square for 100 Days Out The U.S. Olympic Committee marked 100 days out from the Sochi Olympics with a Times Square celebration. (read more)

.video_1 . . Wall Street Journal Features High Tech Gear For Hitting The Slopes Energy-sparing skis, goggles with a built-in camera, and jackets constructed with military-grade materials: Hitting the slopes is more high tech than ever. Click here to view video.

. . . Alpine Team Announced at Copper The 2014 U.S. Alpine Ski Team was introduced Friday during Nature Valley First Tracks at Copper Mountain, home of the U.S Ski Team Speed Center. (read more)


. . . Mark Your Calendar: Small Business Saturday is November 30 Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. (read more)

. . . Erin Snow One of Seven CFDA/Lexus Eco-Fashion Challenge Finalists The CFDA/Lexus Eco-Fashion Challenge is an award competition which identifies and celebrates the greatest American designers working in the realm of sustainable fashion. (read more)

. . . A new book, DEEP: The Story of Skiing and the Future of Snow, written by Powder magazine features editor Porter Fox, captures the 8,000-year-old sport of skiing, the miracle of snow and the shocking truth of climate change

video_2. . . Elan’s unique “White Circus by the Sea” event proves successful in encouraging ski and snowboard participation in Slovenia. A ski slope of artificial snow was made on the staircase in Bernardin in Portorož. The event was attended by active competitors and legends of ski sport in an effort to raise awareness and encourage children to spend more of their free time outdoors and on the snow. Click here to view video.



. . . Annelise Loevlie Steps into CEO Role at Icelantic Icelantic LLC, a Denver, CO based ski company specializing in high-quality alpine skis and customer experience, announces the appointment of Annelise Loevlie as the new Chief Executive Officer. (read more)

. . .Smith Optics’ New ChromaPop Lens Technology Awarded National Geographic Gear of the Year Smith Optics earned its third consecutive Gear of the Year Award from National Geographic Adventure with its new ChromaPop lens technology captured a coveted spot in the Fall/Winter 2013 guide. The color and visual clarity enhancing lenses are featured among the 25 “game-changing, best of season” new products as tested and selected by the media outlet. (read more)

. . . New Jones 30L R.A.S. Pack Adds Removable Airbag Safety Feature with No Compromises in Backcountry Function If you ride in the backcountry, be ready; be prepared for the moment. Jones Snowboards continues to push this belief front and center with the new Snowpulse Removable Airbag System compatible 30L R.A.S. Ready backcountry pack. The new 30L R.A.S. Ready Pack will be available to consumers Fall/Winter 2013 in select shops around the world. (read more)

. . . Indoor Skiing is coming to the USA Indoor Ski USA, Inc, a New York based provider of indoor ski slopes, announced today their exclusive distribution agreement with Alpine Engineering, a worldwide manufacturer of indoor ski slopes based in The Netherlands. (read more)

. . . “FREE 4 Kids” Programs in Several States Enable Youths to Learn and Practice Skiing and Snowboarding January may be Learn to Ski and Snowboard Month, but a number of states offer all winter-long special programs for school children that not only include lessons but also FREE skiing or snowboarding. The so-called “Passport Programs” provide youngsters an affordable way to ski and snowboard at resorts in hosts states. (read more)

 . . . Protect Our Winters Reboots its Hot Planet / Cool Athletes Climate Change Assembly, with Pro Athletes and a Renewed Focus on Empowering Students to Take Action While the new International Panel on Climate Change (IPCC) report confirmed recently that climate change is indisputable, it’s something that the winter sports community has been seeing first-hand for years. Protect Our Winters re-launched their “Hot Planet/Cool Athletes” program this week to take that first hand perspective into the classroom to explain climate change from an engaging new perspective and to inspire and empower students to become involved. (read more)

. . . The Fischer Ranger 11 & 12 Vacuum Ski Boots Named National Geographic Adventure Gear of the Year Fischer Sports— a family-owned, global leader and supplier of snow sports products —is celebrating the announcement that its Ranger 11 and 12 Vacuum Fit boots were named this year’s National Geographic Adventure Gear of the Year. The gear list showcases “game-changing new products, the best of the season” and the accolade speaks to Fischer Sports’ core values of innovation, product leadership, and development expertise. (read more)

 . . . RPZN Adds U.S. Pro Rider Seth Hill Canadian born snowboard brand RPZN™ is proud to announce the addition of U.S. Snowboarder Seth Hill to the pro team. (read more)

. . . Wintersteiger Purchases Hotronic Wintersteiger AG has announced their purchase of the Hotronic Group worldwide. (read more)

. . . FERA Ski Wear Partners with The Lalonde Group for Canadian Distribution of Stylish Ski and Active Lifestyle Apparel Fera Intl Corp announces a new Canadian distributor for the brand’s range of active lifestyle and ski apparel. Fera has appointed The Lalonde Group as its Canadian distribution partner. (read more)

. . . Fischer Introduces Next Generation Vacuum Fit Technology in Alpine Ski Boots for Winter 13/14 Lingering thoughts of last season’s boot pain still got you down? Fischer Sports has the answer and is once again pushing alpine ski boot technology to the next level by introducing next generation Vacuum Fit technology. (read more)

 . . . Arc’teryx And Whistler Blackcomb Announce New Partnership Today Arc’teryx and Whistler Blackcomb are proud to announce the two companies enter into an exciting three-year corporate partnership. Beginning this winter season, the agreement will see all Whistler Blackcomb Ski School staff in Arc’teryx uniform, and establishes Arc’teryx as the presenting sponsor of the backcountry experience accessible via Whistler Blackcomb. (read more)