Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at firstname.lastname@example.org.
Man, how old do you feel right now? Thirty years ago, in a rundown warehouse, the year was 1987 to be exact, on Elliott Ave. in Seattle, two ordinary climbers made history when they decided to glue some chunks of rock onto sheets of plywood. With not much more than a vague concept and a […]
March 18, 2018 marked the official 10th Anniversary of the Epic Pass, one of the most immersive and industry-changing season pass programs of all time. Here’s a look back at the last decade of Epic with some interesting trivia from the Vail Resorts team: 2008: The 2008-2009 Epic Pass is introduced by Rob Katz and […]
There’s always a powder day to be had in Japan, and it’s no longer a secret.
Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]
Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]
“Try hard, have fun and be safe…”
You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]