Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

5Point Adventure Film Festival Gears Up for 2018 Festival in Carbondale, April 19-22

By Aaron Bible | February 15, 2018 | 0 Comments

Colorado’s leading adventure film event 5Point Film Festival announces details for its eleventh season, which kicks off in Carbondale, Colorado with its flagship four-day concert-style film festival, April 19—22, 2018. The sell-out flagship festival, which was founded by former Climbing Magazine owner, Julie Kennedy in 2008, offers the audience a taste of adventure through the […]

The Ikon Pass Partners with Protect Our Winters

By Aaron Bible | February 15, 2018 | 0 Comments

The Ikon Pass, a new ski and snowboard pass product from Alterra Mountain Company, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a three-level $50k partnership: the creation of the Ikon Pass Fund, a Summit Level donation, and a complimentary one-year Protect Our Winters membership to each Ikon […]

Colorado Ski Country Reports Two Feet of Snow

By Aaron Bible | February 13, 2018 | 0 Comments

Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]

Tecnica Outdoor First-Ever Custom Hiking Boots Come to Market

By Aaron Bible | February 10, 2018 | 0 Comments

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduces Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. Featuring […]

Marker GripWalk Locks Up More Brand Partners at Snow Show

By Aaron Bible | February 10, 2018 | 0 Comments

For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]

Burton U.S. Open Snowboarding Championships Return to Vail March 5 – 10

By Aaron Bible | February 1, 2018 | 0 Comments

Burton Snowboards announces the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018. As the final event of the competitive snowboarding season, following the excitement of the PyeongChang 2018 Winter Olympics, the Burton U.S. Open is positioned to showcase the world’s top athletes and most progressive riders, including 2018 […]

SIA’s Day 4 OR + Snow Show Wrap Up

By Aaron Bible | February 1, 2018 | 0 Comments

We did it! The first combined Outdoor Retailer + Snow Show is finished in Denver and we are deep in setting up at Copper Mountain for the SIA / WWSRA On-Snow Demo! The first Outdoor Retailer + Snow Show in Denver was a blast and the overall vibe was awesome. Learning curve? You bet, but […]

Vans First Global Snowboarding Film to Launch at OR + Snow Show

By Aaron Bible | January 22, 2018 | 0 Comments

Vans presents the official release of the brand’s long awaited first-ever full-length snowboard film, LANDLINE. With behind the scenes photography from the two-year making of LANDLINE. showcased in the venue, House of Vans will also host a panel discussion in partnership with Kodak on the day of the event, featuring film director Tanner Pendleton, filmer […]

Ridge Merino Introduces First Kids Collection

By Aaron Bible | January 18, 2018 | 0 Comments

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.

John Colonna Named K2 Brand President

By Aaron Bible | January 16, 2018 | 0 Comments

Over the past 20 years, John has held leadership roles at Burton Snowboards, followed by Rusty, Nike, Levi’s and Converse.

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