Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

VR Celebrates Ten Years of the Epic Pass

By Aaron Bible | April 20, 2018 | 0 Comments

March 18, 2018 marked the official 10th Anniversary of the Epic Pass, one of the most immersive and industry-changing season pass programs of all time. Here’s a look back at the last decade of Epic with some interesting trivia from the Vail Resorts team: 2008: The 2008-2009 Epic Pass is introduced by Rob Katz and […]

Powder Skiing in Japan Continues to Fuel Global Snowsports Industry

By Aaron Bible | April 18, 2018 | 0 Comments

There’s always a powder day to be had in Japan, and it’s no longer a secret.

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By Aaron Bible | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

Elan Announces First-Ever “Smart Ski” Prototype

By Aaron Bible | March 31, 2018 | 0 Comments

Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Research Shows Travel and Tourism Responsible for 7 Million New Jobs Worldwide

By Aaron Bible | March 27, 2018 | 0 Comments

The World Travel and Tourism Council’s annual Economic Impact Research released this week shows that “Travel & Tourism” was responsible for the creation of 7 million new jobs worldwide. The report also shows that 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, much faster than the economy […]

SIA Member Profile: Meet SCARPA CEO Kim Miller

By Aaron Bible | March 23, 2018 | 0 Comments

“Try hard, have fun and be safe…”

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By Aaron Bible | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

By Aaron Bible | March 2, 2018 | 0 Comments

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

The World’s Top Snowboarders to Compete at the 36th Annual Burton U.S. Open Snowboarding Championships in Vail

By Aaron Bible | March 1, 2018 | 0 Comments

The 36th annual Burton U.S. Open Snowboarding Championships announced that more than 50 Olympians are confirmed to compete next week at the world’s greatest snowboard event at Colorado’s Vail Mountain Resort March 5–10. Fifteen PyeongChang Olympic medalists will be among those battling it out for the coveted Burton U.S. Open halfpipe and slopestyle titles, including […]

Scroll to Top