Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at firstname.lastname@example.org.
Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]
You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduces Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. Featuring […]
For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]
Burton Snowboards announces the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018. As the final event of the competitive snowboarding season, following the excitement of the PyeongChang 2018 Winter Olympics, the Burton U.S. Open is positioned to showcase the world’s top athletes and most progressive riders, including 2018 […]
We did it! The first combined Outdoor Retailer + Snow Show is finished in Denver and we are deep in setting up at Copper Mountain for the SIA / WWSRA On-Snow Demo! The first Outdoor Retailer + Snow Show in Denver was a blast and the overall vibe was awesome. Learning curve? You bet, but […]
Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.
Over the past 20 years, John has held leadership roles at Burton Snowboards, followed by Rusty, Nike, Levi’s and Converse.