Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

Participation and Diversity in Snowsports: An Interview with James Mills

By Morgan Tilton | May 8, 2018 | 2 Comments

It’s safe to say we can all at least agree that the simple thrill of skiing and snowboarding is one of those inherent universal bonds — a sensation that certainly transcends racial and ethnic identity. Yet, the diversity gap in snow sports still feels exceptionally large. People of color sense second glances at ski resorts, […]

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

Don’t Believe the Hype: Youth Snowboarding is Thriving

By Morgan Tilton | March 6, 2018 | 0 Comments

The future of snowboarding looks bright indeed.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

By Morgan Tilton | January 6, 2018 | 0 Comments

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

Women’s Leadership Can Help Grow the Snowsports Industry

By Morgan Tilton | December 21, 2017 | 0 Comments

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

Scroll to Top