Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 12, 2018 | 0 Comments

Ski towns that feature the best mix of both snow and terrain are no secret: Jackson Hole, Park City, and Tahoe usually top the list. What is less recognized is exactly where the majority of U.S. alpine skiers come from. Among 9.9 million downhillers, the top five states that are called home by skiers include […]

Don’t Believe the Hype: Youth Snowboarding is Thriving

By Morgan Tilton | March 6, 2018 | 0 Comments

The future of snowboarding looks bright indeed.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

By Morgan Tilton | January 6, 2018 | 0 Comments

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

Women’s Leadership Can Help Grow the Snowsports Industry

By Morgan Tilton | December 21, 2017 | 0 Comments

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

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