Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27

By Todd Walton | January 8, 2018 | 0 Comments

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27 SIA Industry & Intelligence and OIA Outdoor University programs are packed for inaugural combined outdoor and snowsports tradeshow in Denver. Park City, Utah, and Boulder, Colo., January 8, 2018: Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Outdoor Industry […]

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

By Todd Walton | January 5, 2018 | 0 Comments

They literally did 3 total boards, they’re all different, and they’re never going to do the same exact graphics ever again. If you’re interested, don’t sleep on it.

Notice of SIA Annual Member Meeting

By Todd Walton | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

Pugski and SkiGearTV Join Forces for 2017-18 Ski Season

By Todd Walton | November 16, 2017 | 0 Comments

Reno-based, known as the best editorial resource in ski media, has received millions of page views since its inception in 2015. Pugski provides the skiing consumer with comprehensive skiing news, information, and ski equipment reviews.

Picture Organic Named Official Apparel Partner for Dew Tour

By Todd Walton | November 16, 2017 | 0 Comments

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow. Taking […]

Olympic Fever Sweeps Colorado Ski Country

By Todd Walton | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

What’s Opening This Week in the Northwest

By Todd Walton | November 14, 2017 | 0 Comments

With more storms hitting the region snow is accumulating in the mountains of the Pacific Northwest. Additional resorts have announced operations for an early start to the 2017-2018 winter season. Here is a rundown: WASHINGTON 49 Degrees North will be open for weekend operations Friday, November 17 through Sunday, November 19, 9 am to 3:30 […]

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

By Todd Walton | November 14, 2017 | 0 Comments

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

SIA Correspondent Jack Mitrani Talks Love of Snowboarding in New Zealand

By Todd Walton | November 9, 2017 | 0 Comments

SIA correspondent, Jack Mitrani, was in New Zealand with pro riders from all over the world. He caught up with a few of the Burton team to talk about their love for the sport. Enjoy!

Nick's Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Scroll to Top