Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Nick’s Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Long-time Ski Industry Veteran Dick Marshall Passes

By Todd Walton | November 7, 2017 | 0 Comments

Richard Barrak Marshall, 85, of Portland, Oregon, formerly of Farmington, NM, died in the comfort of his home surrounded by family on Saturday morning, Oct. 28, 2017. He was born in North Providence, R.I., on April 4, 1932, the son of James and Eva (Lister) Marshall. He was a 1950 graduate of Gould Academy where […]

Outdoor Retailer + Snow Show Lodging

By Todd Walton | October 26, 2017 | 0 Comments

We have gotten a few calls and questions about the lodging in Denver for the new and combined Winter Outdoor Retailer + Snow Show this January 2018. If you are trying to make reservations through the hotels directly, it’s likely that you are being told that they are sold out. Outdoor Retailer has done a […]

US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

By Todd Walton | October 17, 2017 | 0 Comments

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

By Todd Walton | October 16, 2017 | 0 Comments

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

Data For Good Enables Mountain Hub Community to Affect Change Through Crowd-Sourced Data

By Todd Walton | October 11, 2017 | 0 Comments

Mountain Hub, a community-fueled information-sharing platform for the outdoors, unveils Data For Good, an initiative that enables the Mountain Hub community to affect positive change through the power of crowd-sourced community data. Data for Good gathers anonymized, publicly shared data to help wildlands conservation groups, avalanche centers, universities, and research scientists on a variety of […]

Sportsmen and Outdoors Leaders Denounce Antiquities Act Takedown

By Todd Walton | October 11, 2017 | 0 Comments

Leaders in the outdoors and sportsmen’s communities today joined together in criticizing House of Representatives legislation that would undermine the federal Antiquities Act, sending a unified pro-conservation message from a diverse constituency of public lands users, recreationalists, hunters and anglers. Backcountry Hunters & Anglers, Patagonia and First Lite CEOs together condemned a bill introduced on Friday by Rep. Rob […]

SOLE Donates Half Million Through New Athlete-Inspired Footbed Collection

By Todd Walton | October 10, 2017 | 0 Comments

Canadian insole company SOLE has refreshed its popular line of ambassador-sponsored insoles as the new Performance footbed collection, consisting of three footbeds of varying thickness, each sponsored by one of SOLE’s athlete ambassadors: Dean Karnazes, Chris Davenport, and Ed Viesturs. The collection donates a portion of each purchase to charities close to the hearts of […]

Chaos Launches a Fall Hat for SOS Outreach

By Todd Walton | October 10, 2017 | 0 Comments

Chaos Headwear, makers of high quality headwear in North America and worldwide, protects heads from sun, snow, wind and rain. This fall Chaos and SOS Outreach have combined efforts and selected a small collection of hats to be presented at retail and online to benefit SOS Outreach. The selected hats will be branded with a […]

10 Tips to Get in Shape for Your Personal Best Season Yet

By Todd Walton | October 9, 2017 | 0 Comments

Plan now to set your personal record for the number of days you’ll ski and snowboard this winter by building strength, balance, and endurance into your fall fitness routine, say experts at the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI). “Pre-season training is time well spent, an effective program will […]

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