Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Paddlesports Retailer Announces New Location for 2018

By Todd Walton | September 11, 2017 | 0 Comments

Paddlesports Retailer, the official tradeshow for the paddlesports industry that broke away from Outdoor Retailer last year, said it will move to Oklahoma City in 2018, after its first edition in Madison, Wisconsin earlier this summer. The new location was chosen for its commitment to creating a world-class urban paddlesports venue on the Oklahoma River. Over […]

REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

By Todd Walton | September 11, 2017 | 0 Comments

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

Spark R&D Says Stoke is High for 17/18 Season with Pillow Line Straps, Crossbar Clips and Canted Pucks

By Todd Walton | September 11, 2017 | 0 Comments

Based out of Bozeman, Montana, Spark R&D is a rider owned and operated snowboarding brand dedicated to pushing innovation in splitboarding since 2006. With a view of the Bridger Mountains from its shop, they design and build splitboard bindings and accessories by putting backcountry performance first. The local brand unveiled its latest innovations and improvements […]

A Season of Change in Snow Sports – a SIA | Research Update

By Todd Walton | August 31, 2017 | 0 Comments

SIA’s Director of Research Kelly Davis is beginning to dig deep into the upcoming winter season. As the excitement builds, Davis taps into her decades of expertise in the industry to help divine what we have to look forward to. Impacts from remarkable changes across the snow sports industry over the past six months will […]

Echo Mountain Joins Colorado Ski Country USA

By Todd Walton | August 31, 2017 | 0 Comments

Colorado Ski Country USA (CSCUSA) announced that Echo Mountain in Idaho Springs will join the association effective immediately as its 23rd member resort. Echo Mountain, which is only 50 minutes away from downtown Denver and offers night skiing six nights a week, becomes the 23rd member of CSCUSA. The ski area will join Colorado Ski Country […]

Is This the First Truly Carbon Balanced Brand in the Snowsports Industry?

By Todd Walton | August 29, 2017 | 0 Comments

Nikwax — global leader in aftercare products for outdoor performance gear and apparel — celebrated its 40th anniversay by carbon balancing the entirety of its operations, dating back to 1977. Since 2007, the brand has been working with World Land Trust to offset its yearly emissions, as well as going back and offsetting each year […]

GOA to Delay Co-Location with Outdoor Retailer Until Fall 2019

By Todd Walton | August 24, 2017 | 0 Comments

In an open letter, Grassroots Outdoor Alliance President Rich Hill addressed the outdoor industry last week. Here is that letter in full: Dear Grassroots Principals: I’ll get right to it.   Grassroots Outdoor Alliance is going to delay plans to co-locate Connect with Outdoor Retailer until at least the fall of 2019. We remain happily committed […]

Newell Brands Technical Apparel Announces New Sales Leader

By Todd Walton | August 24, 2017 | 0 Comments

Newell Brands Technical Apparel (NBTA), a division of Newell Brands, globally recognized designer, developer, marketer and retailer of high-performance technical apparel and equipment with a portfolio of brands that includes Marmot and ExOfficio, is pleased to announce Deanna Fleming as the new Head of Global Sales and Business Development.  Fleming, who joined the company in […]

Snowboard Rentals Balance Customers’ Diverse Needs & Shop Efficiency

By Todd Walton | May 2, 2016 | 0 Comments

Snowboard rental lineups are offering increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well. In this market, many suppliers aim to provide products to match specific needs, but also offer a good option for everyone. “As rental and […]

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

By Todd Walton | August 10, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Stephanie Kohn, anon Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has […]

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